Creative Services Manager in West Bend, Wisconsin at Delta Defense

Because culture matters—and ours is legit.

• Fast-paced, mission-driven, and genuinely fun
• #25 on The Wall Street Journal’s 2025 Top 100 America’s Most Loved Workplaces
• Newsweek Top 100 America’s Most Loved Workplaces (2023 & 2024)
• Inc. 5000 “Fastest Growing Private Companies” – 14 years in a row

Most importantly, your work here actually matters.

You’ll help Americans protect themselves, their families, and their freedoms—every single day.

Creative Services Manager - Core Attributes:

• Guides brand vision, art direction, content strategy, and integrated campaigns that strengthen member engagement and customer experiences.
• Uses AI-assisted creative tools and generative workflows to elevate creative quality, speed, and innovation.
• Mentors designers and copywriters, sets standards, streamlines workflows, and partners across teams.

Creative Services Manager - Why this role matters to you:

Delta Defense is seeking an innovative and visionary Creative Services Manager to lead and evolve our in-house creative team, overseeing both graphic design and copywriting functions. This role shapes how the USCCA® and Delta Defense brands are expressed through compelling visual design, strategic messaging, and integrated storytelling across digital, print, video, and emerging media platforms.

The ideal candidate is a creative leader and modern marketing technologist who blends strong art direction, content strategy, and team leadership with expertise in brand development, integrated campaigns, and emerging creative technologies—including AI-assisted creative tools and generative workflows. This leader will guide a multidisciplinary team of designers and copywriters in developing impactful brand experiences that strengthen member engagement, enhance customer experiences, and advance our marketing mission.

As a champion of creativity, collaboration, and innovation, the Creative Services Manager will establish creative standards, mentor talent, optimize workflows, and partner cross-functionally with marketing, product, and leadership teams to deliver cohesive, high-performing campaigns that resonate with firearm owners nationwide.

Elevate your career with us and reap the rewards of your success!

• Competitive base salary and eligibility in company incentive bonus plan
• 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD

Creative Services Manager - Essential Duties & Responsibilities:

Creative Leadership & Brand Stewardship:

• Execute the creative evolution of the USCCA® and Delta Defense brands, providing strategic creative direction for major campaigns, product launches, member communications, and brand initiatives led by the Creative Director's vision and direction
• Ensure alignment between visual design and written messaging across all marketing channels to deliver cohesive, compelling brand storytelling.
• Translate strategic business goals into integrated creative solutions that connect brand, messaging, and customer experience.
• Provide creative oversight and feedback on both design and copy deliverables to ensure consistency in brand standards, voice, tone, quality, and effectiveness.
• Champion creativity and innovation while maintaining a strong focus on business objectives and measurable outcomes.

Creative Strategy & Innovation:

• Champion modern creative practices by leveraging emerging technologies, including AI-powered creative tools, generative workflows, and evolving content production methods.
• Develop and maintain scalable creative standards, design systems, brand guidelines, and content frameworks to ensure consistency, efficiency, and quality across all creative outputs.
• Identify opportunities to improve creative effectiveness, streamline production processes, and enhance audience engagement through innovation and experimentation.
• Stay informed on industry trends across design, content marketing, brand strategy, and creative technology.

Integrated Campaign Development:

• Lead the development of integrated creative campaigns spanning digital, print, social media, email, video, web, and member communications.
• Partner with marketing stakeholders to ensure campaigns are strategically aligned, creatively compelling, and effectively executed across channels.
• Guide the creative development process from concept through execution, ensuring visual and written elements work together to achieve campaign objectives.
• Support user experience, engagement, conversion, and retention goals through effective creative strategy and execution.

Team Leadership & Development:

• Lead, mentor, and develop a multidisciplinary creative team of graphic designers and copywriters by providing clear direction, actionable feedback, coaching, and growth opportunities.
• Foster a collaborative, high-performance culture that encourages creativity, accountability, continuous improvement, and professional development.
• Partner with Creative Team Leads to manage day-to-day team operations while providing strategic leadership and long-term talent development.
• Conduct performance management, career development planning, and succession planning activities to support team growth and organizational scalability.

Creative Operations & Project Management:

• Oversee creative operations including project prioritization, workflow management, resource allocation, and production planning across design and content functions.
• Ensure high-quality, on-time delivery of creative assets while balancing business priorities, team capacity, and operational efficiency.
• Continuously evaluate and improve creative processes, systems, and workflows to increase scalability, speed, and effectiveness.
• Monitor team workload, identify resource needs, and collaborate with leadership on capacity planning and organizational development.

Cross-Functional Collaboration:

• Partner with marketing, brand, product, sales, education, and executive leadership teams to align creative strategy with business objectives.
• Present creative concepts, campaign strategies, and performance insights to senior leadership and key stakeholders.
• Influence cross-functional teams through strong communication, storytelling, and creative problem-solving.
• Coordinate with external partners, agencies, photographers, printers, freelancers, and vendors as needed.

Creative Services Manager - Required Skills/Experience:

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, Communications, Advertising, or related field. Equivalent experience will be considered.
• 5+ years of professional experience in creative, design, content, or marketing roles.
• 3+ years of experience managing, mentoring, or leading creative teams.
• Experience leading multidisciplinary creative teams, including designers, copywriters, content creators, or other creative professionals.
• Strong portfolio demonstrating expertise in brand development, visual communication, marketing campaigns, and creative leadership.
• Advanced experience with Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and digital design tools such as Figma.
• Strong understanding of integrated marketing campaigns and content strategy across digital, print, social media, video, email, and customer communications.
• Experience reviewing, guiding, and providing feedback on written content, messaging, and brand communications.
• Familiarity with AI-powered creative tools, generative technologies, and emerging creative workflows.
• Excellent communication, presentation, strategic thinking, and stakeholder management skills.
• Demonstrated ability to manage creative production workflows, prioritization, resourcing, and deadlines across multiple projects and stakeholder groups in a fast-paced environment.
• Experience managing external creative vendors, agencies, freelancers, and production partners.
• Commitment to continuous learning and staying at the forefront of creative innovation.
• Demonstrates the Core Values of Delta Defense, LLC.

Work Location:

This role is based at our headquarters in West Bend, WI. For those opting for a hybrid schedule, this involves working in-office three days a week.

** Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. **

Work for Delta Defense, the private company that provides Marketing, Operations and Customer Service for the U.S. Concealed Carry Association. The USCCA safeguards life, freedom, and finances for responsible American protectors. Learn more about the USCCA at https://www.usconcealedcarry.com/

Learn more & apply: Delta Defense Careers

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