Marketing Account Strategist in Akron, Ohio at Full Spectrum Marketing

About Full Spectrum Marketing (FSM):

Chase the Afterglow With Us

We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. This means we work hard every day in the spirit of chasing the afterglow – that feeling of rest and celebration that comes after a job well done. This driving force becomes our reality through discipline and attention to our core values.

Position Summary

An FSM Account Strategist is the primary marketing consultant for a portfolio of client partners, leveraging the high-quality services provided by FSM’s production teams to achieve client goals. The position is responsible for building relationships with all clients in the portfolio, devising their intentional marketing strategies, communicating the value provided by those ongoing strategies, and acting as liaison between clients and the internal team. Account Strategists evaluate digital reports to inform strategy, write creative briefs to convey client initiatives, coordinate closely with Project Managers to produce desired outcomes, manage day-to-day client needs, and complete other duties that ensure the continued success of FSM and its clients. The position reports to the Director of Partnership.

FSM’s ideal Account Strategist must have:

• Top-Notch Communications Skills. You’re not just a good writer and speaker, you are good at listening, capturing ideas, presenting, writing creative briefs, and more.
• Marketing Expertise. You have a comprehensive knowledge of the marketing landscape through experience leading diverse campaigns and MarComm efforts. A strategic thinker, adept at devising client-specific marketing strategies.
• Intentional Relationship Building Skills. You are able to build rapport and credibility with clients on professional and personal levels while easily collaborating with the internal team.
• Discernment. You can accurately evaluate situations, foresee and understand implications, and manage time based on an understanding of priorities.
• Admirable Work Ethic. You are driven by a desire to get the job done and care about achieving your clients’ goals.

Primary Responsibilities

• Listen to, understand, and consult with clients on their needs and goals
• Ideate and facilitate solutions to help drive client initiatives, documenting tactics in Account Plans
• Convey client needs/goals and context to the internal team verbally and in writing
• Navigate all client interactions with a focus on partnership and workability
• Prepare and present strategies, media plans, and creative concepts at client meetings
• Conduct daily and weekly client interactions, proactively reaching out to clients
• Collaborate with cross-functional teams to produce effective deliverables and outcomes for clients
• Appropriately balance internal and external demands so that all work is completed in a timely fashion according to its urgency

Measures:

• Disciplined execution of account plans that clients view as successful
• Frequent clear communication that makes clients feel FSM is easy to work with

Skill Set

• Proven experience in managing multiple client relationships and strategies
• Effective organization and time management skills
• Impeccable written and phone communication skills
• Knowledge and pursuit of leading-edge advertising, marketing, and technology trends
• Knowledge of metrics and reporting, and experience communicating data in a simple way
• Self-starter who thrives in a rapidly-changing environment
• High-energy team spirit with a dedication to team success and commitment to agency excellence

Education and Experience

• 3+ years of marketing and communications experience in an agency environment (additional experience on the client-side is strongly considered)