Graphics & Marketing Generalist in Port Townsend, Washington at FOOD CO-OP

The Graphics and Marketing Generalist coordinates and supports marketing, advertising, and community engagement initiatives while serving as an ambassador for The Food Co-op brand. This position supports effective marketing and store operations by producing high-quality visual and written communications, maintaining digital content, meeting in-store communication needs, and contributing to promotional campaigns, publications, and community outreach.

Working under the direction of the Director of Marketing, the Graphics and Marketing Generalist collaborates with the Marketing team and staff across the organization to ensure communications are accurate, timely, engaging, and consistent with The Food Co-op’s brand identity and standards.

Key Responsibilities:

Graphic Design, Publications, and Digital Content

• Assist the Director of Marketing with newsletter planning, content development, layout, and production.
• Design and produce promotional materials and layouts for print and digital publications.
• Create graphics and outreach materials for the website, social media, and other digital platforms.
• Maintain and update website content as directed by the Director of Marketing.
• Provide graphic design and visual communication support for organization-wide projects, ensuring consistency with The Food Co-op’s brand identity and standards.
• Assist with e-commerce media management, including maintaining and updating visual assets as needed.

Marketing, Advertising, and Brand Management

• Coordinate and execute marketing, advertising, outreach, and design projects across multiple platforms, including advertising flyers and promotional campaigns, in alignment with The Food Co-op’s marketing strategies.
• Apply and help maintain brand standards in collaboration with the Director of Marketing.
• Write, edit, and proofread marketing and advertising content, including newsletter articles, in-store signage, promotional materials, and online communications.
• Maintain social media and website content as assigned, ensuring accuracy, consistency, and alignment with established communication strategies.
• Support the development and implementation of marketing materials that promote The Food Co-op’s products, services, programs, and events.

In-Store Signage and Visual Communications

• Manage the in-store signage request portal and communicate project status, timelines, and information needs to relevant stakeholders.
• Design, produce, and maintain in-store signage in accordance with The Food Co-op’s brand standards.
• Audit signage throughout the store to verify accuracy, appropriate placement, and timely display.
• Coordinate signage updates and removals to ensure promotional information, pricing, and product details remain current and accurate.
• Help maintain a cohesive, organized, and consistent visual identity throughout the store.

Records and Administrative Support

• Maintain and organize the department’s image library, updating existing assets and creating new images as needed.
• Organize and maintain marketing, design, and other departmental records and digital assets.
• Document Marketing department procedures as assigned.
• Provide administrative and project support to the Director of Marketing as needed.

Community Outreach and Engagement

• Support The Food Co-op’s giving programs, including Beans for Bags, Change for Change, and the Farmer Fund.
• Assist with demonstrations, educational activities, and community events that engage members and the broader community.
• Support outreach initiatives that strengthen community relationships and promote awareness of The Food Co-op’s mission, programs, and services.

Events, Collaboration, and Professional Development

• Assist with planning, coordinating, and facilitating major store events, including member appreciation days, sales promotions, vendor events, staff events, and Board events.
• Develop and maintain positive working relationships with media representatives, advertising providers, vendors, and internal stakeholders.
• Stay current with graphic design software, digital tools, industry trends, and marketing best practices.
• Participate in assigned meetings, including all-staff and storewide staff meetings, trainings, and Lean initiatives.
• Collaborate with other departments to support efficient store operations and a positive customer experience.
• Perform other duties as assigned.

Qualifications:

• Two years of education in a related field or comparable work experience in communications, graphic design, media studies, English, or a related discipline required; three years preferred.
• At least two years of marketing and/or graphic design experience required.
• Demonstrated ability to produce accurate, detail-oriented work, particularly with pricing, product information, and promotional communications, strongly preferred.
• High proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Working knowledge of Adobe Creative Cloud applications, including Adobe Express, Photoshop, InDesign, and Illustrator.
• Experience writing and editing copy, developing engaging email communications, and managing social media platforms and content calendars.
• Familiarity with content management systems (CMS), marketing analytics tools, search engine optimization (SEO), and keyword research best practices is a plus.
• Retail, grocery, or whole, organic, or natural foods industry experience preferred.
• Experience with the cooperative business model is a plus.

Skills and Abilities:

• Excellent written and verbal communication skills, including strong grammar, spelling, proofreading, and editing abilities.
• Exceptional attention to detail and a strong commitment to accuracy, consistency, and quality.
• Strong organizational, interpersonal, and customer service skills.
• Ability to manage multiple projects, prioritize competing demands, and meet deadlines in a fast-paced environment.
• Ability to work independently, exercise sound judgment, and collaborate effectively in a team-oriented setting.
• Ability to communicate clearly and maintain positive working relationships across departments.
• Ability to adapt to changing priorities while maintaining accuracy and attention to detail.

Physical Requirements:

• Ability to sit for extended periods, with occasional standing, walking, bending, and reaching.
• Ability to lift up to 25 pounds, with or without reasonable accommodation.
• Ability to operate standard office equipment.