Marketing Manager at McKinney Regulatory Science Advisors LLC – Richmond, Virginia

McKinney Regulatory Science Advisors (MRSA) is seeking a Marketing Manager to lead marketing efforts for MRSA and its sister company, McKinney Specialty Labs (MSL).

About McKinney Regulatory Science Advisors

McKinney Regulatory Science Advisors helps clients thrive in a regulated environment by providing regulatory, scientific and stakeholder engagement leadership. We are passionate about guiding companies of all sizes successfully through every step of a complex regulatory process.

To learn more, please visit our company website: https://mckinneyrsa.com/

About McKinney Specialty Labs

McKinney Specialty Labs is a leading provider of analytical and in vitro toxicology testing services, specializing in a diverse array of nicotine-containing products. With a portfolio of over 300 validated scientific methods and cutting-edge aerosol generation capabilities, we deliver best-in-class product testing and global regulatory science solutions.

Backed by decades of industry experience, our scientists are not only experts in nicotine product testing but also thought leaders who actively contribute to the development of industry standards. Our commitment to scientific excellence ensures we meet and exceed the evolving demands of global regulatory requirements for nicotine products.

Operating from our state-of-the-art facility in Richmond, Virginia, we are proud to offer our clients services rooted in our core values: Excellence, Collaboration, Integrity, Innovation, and Respect.

To learn more, please visit our company website: https://mckinneysl.com/

At McKinney Regulatory Science Advisors and McKinney Specialty Labs, we’re not just shaping the future of nicotine product testing — we’re building a workplace where talented professionals thrive. We offer competitive compensation and a comprehensive benefits package that includes medical, dental and vision, and 401(k) options.

Position Overview:

McKinney Regulatory Science Advisors and McKinney Specialty Labs are seeking a strategic and results-driven Marketing Manager to lead marketing initiatives that support growth across our laboratory testing and consulting services.

The Marketing Manager will develop and execute integrated B2B marketing strategies that increase brand visibility, strengthen industry positioning, and generate qualified leads. The ideal candidate is skilled at translating complex scientific, technical, and regulatory services into clear, compelling messaging for both technical and executive audiences.

Essential Duties and Responsibilities:

• Develop and implement B2B marketing strategies that support growth for the companies' laboratory testing, analytical and consulting services.
• Partner closely with Business Development, scientific, and regulatory teams to align marketing initiatives with strategic priorities and client needs.
• Plan and manage industry conferences, trade shows, and client events, including booth development, promotional materials, and speaking opportunities.
• Manage and maintain company websites and digital presence, ensuring technical accuracy and strong SEO performance.
• Oversee digital marketing campaigns including LinkedIn, Google Ads, and targeted industry platforms to increase visibility and generate leads.
• Create and distribute technical newsletters and marketing communications highlighting laboratory capabilities, regulatory insights, and industry trends.
• Develop sales enablement materials such as brochures, presentations, white papers, and case studies that communicate the companies’ scientific and regulatory expertise.
• Support development of thought leadership content, including technical articles, webinars, and conference presentations.
• Track and analyze marketing performance metrics to optimize campaign effectiveness and demonstrate marketing ROI.

Qualifications and Preferred Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience, including 2+ years of project or campaign management.
• Experience in scientific services, laboratory testing, pharmaceuticals, healthcare, environmental science, agriculture, or food safety industries strongly preferred.
• Familiarity with regulated industries and regulatory communications is highly desirable.
• Proven success in B2B marketing, digital campaign management, SEO, and lead generation.
• Experience with marketing and CRM platforms such as HubSpot, Salesforce, Google Analytics, and WordPress preferred.
• Strong project management, analytical, and organizational skills with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, including the ability to translate complex technical and regulatory information into clear marketing messages.
• Ability to collaborate effectively across scientific, regulatory, and business development teams.

What Success Looks Like in This Role:

• Increased visibility and recognition of the companies’ scientific and regulatory expertise in target industries.
• Strong alignment between marketing strategy and business development efforts.
• Consistent generation of qualified leads and new client engagement opportunities.
• Effective communication of the companies’ technical capabilities, regulatory insight, and commitment to client success.

The statements above describe the general nature of the work performed in this role. They are not a complete list of all responsibilities, duties, or skills required.

Application Process:

McKinney Regulatory Science Advisors and McKinney Specialty Labs are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. McKinney Regulatory Science Advisors and McKinney Specialty Labs do not discriminate in hiring or employment practices based on race, color, religion, gender, age, sexual orientation, marital or familial status, national origin, non-job-related disability, or status as a veteran.

If you are looking to make an impact in a dynamic and visionary company, we invite you to apply for this opportunity.