Creative Asset Manager in Atlanta, Georgia at The Lumistella Company

Join us in Telling the Stories of Santa’s North Pole!

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates.

The Creative Asset Manager will be responsible for establishing and leading Lumistella’s asset-management function, with an initial and primary focus on digital assets across Creative, Product Design, and Packaging. This hands-on role will build the processes, governance standards, and cross-functional workflows needed to organize, maintain, and distribute assets effectively as the function grows.

This role manages the full digital asset lifecycle, from intake and approval through distribution and archival, and maintains Acquia DAM (formerly Widen) as a reliable source of truth. The asset scope includes Visual Arts assets such as artwork, photography, video, fonts, brand guides, stock imagery, and AI-generated or AI-assisted content; Product and Packaging assets such as mechanicals, CAD files, renderings, tech packs, and toolkits; and visual assets and guides developed by Creative to support Marketing.

Working across Creative, Product, Marketing, and other key business functions, the Creative Asset Manager ensures assets are current, appropriately approved, properly documented, and easy to locate. The role partners closely with IT on the administration and ongoing optimization of Acquia DAM, Workfront, and related systems, including user access, technical needs, system functionality, and Creative and Product business requirements. The role will also work with appropriate teams to establish consistent processes, ownership, and tracking standards for physical creative and product assets while those teams retain responsibility for their day-to-day management.

Following guidance from Legal, this role tracks licensing and usage rights and maintains documentation related to approvals, ownership, restrictions, permitted uses, and expiration dates. The Creative Asset Manager ensures these requirements are accurately reflected within the asset-management system and communicated when assets are distributed, escalating missing information, conflicting documentation, or potential compliance concerns to the appropriate team for review.

The Creative Asset Manager will:

Asset Management Function Development & Governance

Establish, formalize, and lead Lumistella’s asset-management function, including its operating processes, governance standards, cross-functional workflows, and long-term roadmap.Assess current asset libraries, systems, workflows, and ownership practices to identify gaps and establish priorities for improvement.Develop scalable standards for asset intake, approval, organization, access, distribution, retention, and archival.Define clear roles, responsibilities, and handoffs among Creative, Product, Marketing, IT, Legal, Licensing, and other key business functions.Provide guidance and training to employees on asset-management processes, systems, and standards.