Lifecycle & CRM Specialist in Tremblay-en-France, Île-de-France at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle & CRM Specialist in France.

This is a high-impact senior individual contributor role focused on owning and scaling the full customer lifecycle across owned channels. You will design and optimize journeys from first lead touch through signup, activation, retention, and cross-sell. The role sits at the intersection of growth, CRM, and product-led growth (PLG), requiring both strategic thinking and hands-on execution. You will build structured lifecycle systems in a fast-moving, data-evolving environment where foundations are still being developed. Your work will directly influence conversion rates, activation speed, and long-term customer value across multiple European markets. This is a highly cross-functional role requiring strong collaboration with Product, Marketing, RevOps, and Growth teams. You will help turn fragmented lifecycle touchpoints into a cohesive, scalable revenue engine.

• Own the end-to-end lifecycle strategy across pre-signup, onboarding, activation, retention, and cross-sell, building structured journeys across email, WhatsApp, and in-app channels.
• Design and implement CRM workflows and segmentation logic using HubSpot, ensuring scalable lifecycle orchestration and accurate reporting.
• Build and optimize behavioral segmentation and lifecycle triggers leveraging data from Amplitude and Segment.
• Develop automated messaging and engagement flows using tools such as Intercom, Braze, or Customer.io.
• Build automation workflows and integrations using Make and Zapier to improve operational efficiency.
• Identify lifecycle gaps (especially pre-signup nurture and KYB completion) and design experiments to improve conversion, activation, and cross-sell performance.
• Collaborate closely with Growth, Product, RevOps, and Performance Marketing to ensure a unified acquisition-to-retention lifecycle motion.

• Proven experience owning CRM or lifecycle marketing programs end-to-end in B2B SaaS, fintech, or PLG environments.
• Strong hands-on expertise with HubSpot, including workflows, lifecycle stages, segmentation, and reporting.
• Experience designing and scaling multi-channel lifecycle programs across email and at least one of WhatsApp, in-app messaging, or SMS.
• Strong analytical mindset with experience building behavioral segmentation using product and customer data.
• Ability to interpret and act on data from tools such as Amplitude and similar platforms.
• Familiarity with modern CRM and automation ecosystems (e.g., Intercom, Braze, Customer.io, Zapier, Make).
• Fluent in English; additional languages such as Spanish, Portuguese, Italian, or German are a plus.
• Strong stakeholder management skills, with the ability to influence cross-functional teams without direct ownership.

• Competitive base salary between €38,000 – €52,000.
• Equity participation through a stock options plan.
• Fully remote work setup within Europe, with occasional in-person meetups.
• €500 onboarding budget to set up your workspace effectively.
• €2,000 annual FlexBudget for learning, tools, and professional development.
• Private health insurance options (depending on country), including family coverage.
• 25 vacation days plus 3 additional caring days per year.
• Additional parental leave benefits and family-friendly policies.
• Strong culture focused on autonomy, impact, and continuous learning.