Marketing Manager in Midlothian, Virginia at EDC

About EDC

EDC is one of the most respected construction companies in the country, with a geographic reach that covers the entire Eastern United States. EDC’s diverse expertise in project types includes retail, entertainment, multifamily, self-storage, sports and recreation, and industrial. Since 1990, we've been building not just structures, but also a strong community of skilled professionals. At EDC, we are more than 60 people strong, with over 30 employees who have ownership stakes in the firm.

The Opportunity

EDC is seeking a Marketing Manager to lead EDC's marketing efforts and is responsible for both marketing strategy and day-to-day execution. This person manages EDC's brand, website, digital marketing, content, business development support, creative materials, and other marketing initiatives that help support the company's growth.

This is a hands-on role and currently serves as EDC's primary marketing position. The Marketing Manager works closely with leadership, business development, project teams, and other departments to identify marketing needs, develop solutions, and keep EDC's marketing moving forward.

The right person will be creative, organized, strategic, and comfortable managing a wide variety of projects independently.

What You’ll Do

· Develop and manage EDC's overall marketing strategy, priorities, calendar, and budget internally and externally.

· Manage and protect the EDC brand across company communications, marketing materials, digital platforms, and other branded experiences.

· Manage EDCweb.com, including website updates, project and sector content, analytics, SEO, AEO, and ongoing improvements.

· Manage EDC's digital marketing, content, and social media efforts.

· Write, edit, design, and coordinate marketing materials including brochures, presentations, project profiles, case studies, company announcements, and other communications.

· Support Business Development with proposals, qualification packages, presentations, sector-specific marketing, client materials, and other marketing needs.

· Coordinate EDC's marketing presence at sector-specific trade shows, including pre-show marketing, booth materials, shipping, and logistics.

· Photograph and document EDC jobsites and maintain EDC's library of project photography, video, and marketing assets.

· Support company events by developing themes, presentations, communications, gifts, awards, signage, and other branded materials.

· Manage client gifts and EDC's employee merchandise store, including product selection, store updates, communications, ordering, and distribution.

· Develop marketing campaigns and materials that support EDC's priority sectors and business goals.

· Track marketing, website, search, and campaign performance and use that information to improve future efforts.

· Manage marketing vendors, platforms, technology, and outside resources as needed.

· Use AI, automation, and other marketing technologies were appropriate to improve efficiency and expand marketing capabilities.

· Maintain marketing templates, brand resources, processes, and documentation so work remains organized and consistent.

· Stay current on marketing trends, digital platforms, search, technology, and other changes that may create opportunities for EDC.

· Handle other marketing and communications needs that support EDC's employees, clients, leadership, and business goals.

Physical Demands and Work Environment

The physical demands described here are representative of those required for an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this position, the employee is regularly required to sit, stand, walk, talk, hear, and perform repetitive motions. The position frequently involves lifting and carrying materials weighing up to 25 pounds, as well as pushing, pulling, organizing, and transporting marketing materials, promotional items, boxes, and supplies. Additional physical activities may include bending, reaching, grasping, and handling materials of varying sizes and weights. The position requires a combination of office-based work and physical activities associated with preparing, organizing, and distributing marketing materials.

The noise level in the work environment ranges from quiet to loud, depending on specific work areas, events, and activities.

What We Expect from You

· Bachelor's degree in marketing, communications, business, public relations or a related field, or equivalent professional experience.

· 5+ years of progressive marketing experience, preferably in professional services, construction, architecture, engineering, real estate or B2B environment.

· Demonstrated experience developing and executing marketing strategy while remaining actively involved in implementation.

· Strong understanding of branding, content marketing, digital marketing, website management and integrated marketing communications.

· Excellent written, verbal and visual communication skills.

· Strong project-management and organizational skills with the ability to independently manage multiple priorities and deadlines.

· Experience collaborating with executives, business-development professionals and subject-matter experts.

· Ability to translate complex technical or operational information into clear, compelling marketing communications.

· Strong judgment, attention to detail and commitment to accuracy.

· Comfortable learning and using marketing technology, analytics platforms and emerging AI tools.