VP of Sales in Grapevine, Texas at Hermann Forwarding

About the Role:

The Senior Marketing Manager is responsible for developing and executing marketing, public relations, and event strategies that strengthen brand awareness, drive customer engagement, support revenue growth, and enhance the company's market presence. This role leads initiatives across marketing, communications, public relations, customer events, employee engagement activities, and brand management while ensuring alignment with organizational goals. The Senior Marketing Manager collaborates closely with sales, operations, human resources, and executive leadership to develop programs that support business growth, customer retention, employee engagement, and community involvement.

Essential Duties and Responsibilities

• Develop and implement strategic marketing plans that increase brand awareness, customer engagement, and lead generation.
• Manage and execute integrated marketing campaigns across digital, print, social media, email, and other communication channels.
• Oversee public relations activities, including media relations, press releases, company announcements, and reputation management.
• Coordinate and manage company participation in trade shows, conferences, customer events, sponsorships, and industry functions.
• Plan and execute internal employee events in partnership with Human Resources to support company culture and employee engagement.
• Develop content and messaging that effectively communicates the company's services, capabilities, and brand identity.
• Manage social media strategy and content development to enhance customer engagement and market visibility.
• Collaborate with sales leadership to align marketing initiatives with revenue objectives and business development strategies.
• Analyze market trends, competitor activity, customer feedback, and industry developments to identify growth opportunities.
• Monitor and evaluate marketing campaign performance, providing recommendations for continuous improvement.
• Manage marketing budgets and ensure effective allocation of resources across campaigns, events, and promotional initiatives.
• Coordinate relationships with external vendors, media partners, agencies, designers, and event suppliers.
• Support customer retention initiatives through targeted communications, events, and engagement programs.
• Maintain brand consistency across all marketing, communication, and promotional materials.
• Prepare and present marketing performance reports, campaign results, and strategic recommendations to leadership.
• Perform other duties as assigned in support of company objectives.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum of five (5) years of experience in marketing, public relations, event management, or a related discipline.
• Proven experience developing and executing successful marketing campaigns and brand initiatives.
• Strong communication, organizational, presentation, and project management skills.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Experience collaborating with cross-functional teams and stakeholders.

Preferred Qualifications:

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Experience within the transportation, logistics, warehousing, or supply chain industry.
• Experience with digital marketing, social media management, content creation, and brand development.
• Experience planning and managing corporate events, trade shows, and customer engagement programs.
• Strong analytical and problem-solving skills.
• Experience using Google Analytics and marketing performance reporting tools.
• Experience with website management, graphic design, media development, or related creative platforms. 

Skills:

As the Senior Marketing, PR, and Events Manager, you will use your excellent communication, organizational, and project management skills to develop and execute comprehensive marketing plans and strategies. You will collaborate with the sales team to ensure that marketing efforts align with business objectives and contribute to revenue growth. You will also use your analytical and problem-solving skills to analyze market trends and customer insights to identify opportunities for growth and improvement. Additionally, your experience with event planning and execution, digital marketing, social media, and content creation will be valuable in promoting our brand and services.