Senior Performance Ad Creative Strategist – Direct Response Ads at STERRY

Senior Performance Ad Creative Strategist – Direct Response Ads

Who We Are
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.

Role Overview
We’re looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.

Key Responsibilities

• Write High-Converting Video Scripts
  Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs.
• Create Briefs for Creators & Designers
  Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals.
• Source, Negotiate & Collaborate with UGC Creators
  Find new talent, handle onboarding and communication, and ensure timely content delivery.
• Storyboard and Conceptualize Creatives
  Translate ideas into visual flows and collaborate with editors to bring concepts to life.
• Analyze Performance & Develop Iterations
  Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations.
• Pitch New Creative Ideas Weekly
  Lead ideation for fresh hooks, formats, and ad angles to test regularly.
• Implement Creative Systems & Use AI Tools
  Streamline workflows, boost productivity with AI, and scale creative output efficiently.
• Collaborate Across Teams
  Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals.

Are You Our Perfect Match?

• You’ve crushed direct response campaigns and have a portfolio to prove it.

• Scriptwriting is your jam—you know how to marry persuasion with personality.

• Numbers don’t scare you; you speak ROAS, CTR, and CPA fluently.

• You’ve managed video workflows, storyboards, and freelancer rosters.

• Bonus: You’ve tinkered with AI tools to speed up your creative spark.

Nice-to-Have Skills:

• Familiarity with AI tools for copy, content, or video enhancement
• Experience briefing and managing freelancers or creators
• Understanding of current ad trends in UGC, paid social, and performance creatives

Perks & Vibes

• 💼 100% remote freedom

• 💰 Competitive salary (we reward results!)

• 🎨 Creative playground—test wild ideas without red tape

• 🚀 Fast-paced team obsessed with growth

Ready to make ad magic and drive real revenue? Apply now and let’s write the next chapter of STERRY’s success—together!