Director, Product Marketing at Daxko – Birmingham, Alabama

Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
As Director of Product Marketing, you will lead how we bring our products to market and how we tell their story.
This is a high-impact leadership role responsible for shaping our positioning, refining our target audiences, and driving go-to-market strategy across our full product suite. You will build and lead a team of product marketers, partner closely with Sales and Product, and help connect our solutions to the real-world needs of the customers we serve.
If you thrive in B2B SaaS, love turning market insight into clear strategy, and enjoy building teams that elevate the entire organization, we’d love to meet you.
What You’ll Do
Lead Strategy and Positioning

• Define and evolve compelling product positioning and messaging that differentiates Daxko in competitive markets
• Clarify target personas, industries, and customer needs across the full lifecycle
• Translate product capabilities into clear value that resonates with buyers and users

Drive Go-to-Market Excellence

• Lead product launches from strategy through execution and measurement
• Partner cross-functionally with Product, Sales, Customer teams, and Marketing to ensure alignment
• Establish and own KPIs for product marketing performance, including revenue attribution

Enable Sales and Revenue Growth

• Develop impactful sales enablement programs, including training, messaging frameworks, and tools
• Equip sales teams with clear narratives that accelerate the buying process
• Contribute to marketing-sourced pipeline and inbound MQL growth through strategic content initiatives

Inform Strategy with Insight

• Lead market, customer, and competitive research to inform product and marketing decisions
• Use both traditional research methods and agentic or generative AI to accelerate insights, content development, and strategic planning

Build and Develop a High-Performing Team

• Recruit, coach, and develop product marketing professionals
• Create a clear operating model, prioritize effectively, and ensure the team has what they need to succeed
• Provide ongoing feedback and performance management aligned with Daxko values

What You Bring

• 10–12+ years of product marketing experience, ideally within B2B SaaS or technology
• A proven track record of launching and scaling products in complex, competitive markets
• Experience building and leading high-performing teams
• Strong cross-functional leadership skills with the ability to influence at all levels
• Confidence working in fast-moving environments and balancing multiple priorities
• Hands-on experience using generative and agentic AI to enhance research, strategy, and content execution
• Familiarity with marketing automation platforms, Salesforce, and modern revenue technology ecosystems
• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred) - or equivalent experience

Additional information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
🏝 Flexible paid time off ⚕️ Affordable health, dental, and vision insurance options💪 Monthly fitness reimbursement🤑 401(k) matching🍼 New-Parent Paid Leave👖 Casual work environments🏡 Hybrid and Remote work
All your information will be kept confidential according to EEO guidelines.

#LI-Remote
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The pay range for this role is $145,500 – $195,000 per year.