Manager, Consumer & E-Commerce Performance in St. Petersburg, Florida at ValpakClipp

• Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
• Design and maintain weekly executive dashboards for senior leadership.
• Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
• Partner with analytics, finance, and engineering to ensure clean instrumentation.
• Establish and manage a test-and-learn framework across consumer touchpoints.
• Translate performance insights into executive-ready narratives and case studies.
• Evaluate emerging analytics tools and best practices.
• Analyze product sell-through and make strategic recommendations for optimization
• Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
• Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.
• Other duties as assigned.

• 3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
• Experience building KPI frameworks and executive dashboards
• Strong understanding of attribution and incremental lift measurement
• Experience with GA4 or similar analytics platforms
• Email and SMS program analysis and optimization
• Advanced Excel and data analysis skills
• Strong communication skills

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