Manager, Consumer & E-Commerce Performance in St. Petersburg, Florida at ValpakClipp
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ValpakClipp
St. Petersburg, Florida, 33716, United States
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Job Description
The Manager, Consumer & E-commerce Performance is responsible for owning the measurement, analytics, and performance optimization engine across Valpak and Clipp's consumer-facing and e-commerce experiences, including Clipp.com. This role ensures consumer marketing operates as a performance-driven organization, with trusted KPIs, e-commerce funnel and revenue analysis, lift measurement, and test-and-learn discipline, and by translating performance insights into actionable recommendations that that drive consumer growth, advertiser outcomes, revenue expansion, and EBITDA.
Responsibilities:- Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
- Design and maintain weekly executive dashboards for senior leadership.
- Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
- Partner with analytics, finance, and engineering to ensure clean instrumentation.
- Establish and manage a test-and-learn framework across consumer touchpoints.
- Translate performance insights into executive-ready narratives and case studies.
- Evaluate emerging analytics tools and best practices.
- Analyze product sell-through and make strategic recommendations for optimization
- Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
- Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.
- Other duties as assigned.
- 3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
- Experience building KPI frameworks and executive dashboards
- Strong understanding of attribution and incremental lift measurement
- Experience with GA4 or similar analytics platforms
- Email and SMS program analysis and optimization
- Advanced Excel and data analysis skills
- Strong communication skills
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Job Location
St. Petersburg, Florida, 33716, United States
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