Principal GTM Strategy Lead in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal GTM Strategy Lead in United States.
This role is a high-impact leadership position focused on building and scaling Go-To-Market (GTM) as a core discipline within a complex, policy-driven public sector environment. You will be responsible for ensuring that large-scale, legislatively mandated digital products are successfully adopted, operationalized, and delivering measurable value across behavioral health systems. Acting at the intersection of product, policy, and execution, you will define rollout standards, adoption frameworks, and readiness practices that enable statewide transformation. This is a strategic yet hands-on role where you will guide cross-functional alignment, influence executive stakeholders, and ensure that new digital workflows replace legacy processes effectively. Your work will directly contribute to improving efficiency, compliance, transparency, and service delivery across multiple stakeholder groups, including counties, providers, and internal agencies.
- Lead the design and execution of structured Go-To-Market rollout strategies across multiple stakeholder groups, including counties, providers, and internal teams
- Define rollout phases, success criteria, and implementation plans aligned with policy and program timelines
- Drive product adoption strategies that enable transition from legacy systems to standardized digital workflows
- Develop engagement and communication frameworks to ensure clear, timely, and consistent release messaging across stakeholders
- Establish and track value realization metrics such as adoption rates, efficiency gains, workflow completion, and data accuracy improvements
- Lead product readiness efforts, ensuring alignment between delivered functionality and real-world operational needs
- Identify and mitigate risks, gaps, and barriers to adoption, escalating actionable recommendations to leadership
- Oversee migration planning from legacy processes, including phased transitions and parallel operations
- Build and mature GTM operating models, playbooks, and frameworks to support scalable rollout practices
- Ensure continuous feedback loops between product delivery, policy teams, and program stakeholders to improve outcomes
Requirements:
- 10+ years of experience in Go-To-Market, product enablement, change management, or operational readiness roles
- At least 3 years in a leadership role focused on building or scaling GTM or adoption functions
- Proven experience driving large-scale adoption and behavioral change across complex, multi-stakeholder environments
- Strong background in defining rollout strategies, operating models, and structured adoption frameworks
- Experience working in healthcare, behavioral health, or highly regulated public sector environments
- Ability to translate complex policy and technical requirements into actionable user workflows
- Strong stakeholder management skills across executive, technical, and program teams
- Excellent communication, facilitation, and cross-functional coordination abilities
- Experience using Agile tools such as Jira, Confluence, or similar platforms for tracking and documentation
- Consulting mindset with strong analytical thinking and ability to drive measurable outcomes at scale
Benefits:
- Competitive compensation aligned with senior-level strategic leadership roles
- Fully remote work arrangement within the United States
- Long-term, stable contract engagement with multi-year program continuity
- Opportunity to influence large-scale public sector digital transformation initiatives
- Exposure to high-impact behavioral health and healthcare modernization programs
- Collaborative, cross-functional environment involving executive leadership and policy stakeholders
- Structured work environment with defined frameworks, playbooks, and GTM capability building
- Potential for extended contract renewals based on program funding and performance.