Digital Marketing Specialist in Irving, Texas at The Las Colinas Association

ABOUT THE POSITION

The Las Colinas Association is seeking a creative, detail-oriented Digital Marketing Specialist to bring our brand, community initiatives, and events to life across digital and print channels. This is a hands-on role for a marketer who loves producing great content as much as planning it–from social media posts and e-newsletters to event materials and website management.

Reporting to the Marketing and Community Relations Director, the Digital Marketing Specialist will execute day-to-day digital communications, social media, website content, e-newsletters, creative campaigns, and event marketing initiatives that support the Association's mission of preserving and enhancing the community experience throughout Las Colinas.

KEY RESPONSIBILITIES

Digital Marketing & Content Strategy

• Execute digital marketing strategies across social media, email, and web platforms.
• Create engaging content including graphics, videos, photography, and written communications.
• Manage social media channels, content calendars, and community engagement.
• Monitor performance metrics and optimize campaigns to maximize reach and engagement.

Content & Communications

• Write, edit, and publish website content, blogs, newsletters, and member communications.
• Develop creative campaigns and editorial content that support organizational initiatives.
• Ensure all communications reflect the Las Colinas Association's brand and voice.

Website & Digital Platforms

• Maintain website content, landing pages, and digital resources.
• Manage digital marketing platforms and assist with website enhancements and user experience improvements.
• Support the ongoing maintenance and optimization of online tools and member-facing platforms.

Creative Services

• Design marketing collateral, digital assets, and promotional materials for print and online use.
• Produce creative content that supports organizational branding, events, and community initiatives.

Community Engagement & Event Marketing

• Support the promotion and execution of community events and special initiatives.
• Develop event marketing materials, webpages, and attendee communications.
• Represent the Las Colinas Association at community events and, when needed, capture photography and video content.

QUALIFICATIONS

Required

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Minimum of 2–3 years of professional experience in digital marketing, communications, content creation, or a related field.
• Proven track record of managing digital marketing campaigns and social media platforms.
• Strong working knowledge of industry-standard graphic design tools, particularly the Adobe Creative Suite.
• Exceptional writing, editing, and communication skills.
• Solid project management and organizational abilities with the capacity to manage multiple priorities simultaneously.
• Experience creating content across various digital channels, including websites, email marketing, and social media.
• Experience with website management systems and email marketing platforms.
• Ability to work independently while collaborating effectively within a team environment.

Preferred

• Experience with photography, videography, and video editing.
• Experience with paid social media advertising and analytics reporting.
• Familiarity with community-based marketing, event promotion, or nonprofit organizations.
• Experience managing multiple digital platforms and marketing technologies.

ABOUT THE LAS COLINAS ASSOCIATION

The Las Colinas Association serves as the steward of Las Colinas, one of the nation's first master-planned communities. Through architectural control, community engagement, beautification, communications, events, and public safety initiatives, the Association works to protect and enhance the quality of life for residents, businesses, and property owners throughout Las Colinas.