Director of Content and Brand Strategy in United States Embassy at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Content and Brand Strategy based in the United States.

This is a unique opportunity for a visionary content leader to shape the evolution of an established digital media brand into a thriving multi-platform destination. In this role, you will define the editorial and brand strategy across written content, social media, video, community engagement, and emerging digital channels. Working at the intersection of storytelling, audience growth, and commercial strategy, you will lead initiatives that strengthen brand identity, expand owned audiences, and diversify revenue streams. You will collaborate with editorial, commercial, and creative teams while balancing strategic leadership with hands-on execution. This fully remote position is ideal for an entrepreneurial leader who thrives in fast-paced media environments and is passionate about building enduring content brands.

• Define and execute a comprehensive content and brand strategy that strengthens brand identity across editorial, social media, video, community, and emerging platforms.
• Lead editorial direction by establishing content standards, maintaining editorial integrity, and ensuring high-quality journalism and storytelling.
• Develop and launch social-first video and multimedia franchises designed for platforms such as YouTube, TikTok, Instagram Reels, and Shorts.
• Drive audience growth by expanding newsletters, online communities, and other owned channels to build long-term, first-party audience relationships.
• Partner with commercial teams to develop new revenue opportunities through branded content, sponsorships, affiliate initiatives, events, memberships, and subscription models.
• Manage the content and brand contribution to business performance by aligning editorial, audience, and commercial objectives with measurable KPIs.
• Oversee brand positioning, messaging, voice, and visual consistency across all digital touchpoints.
• Collaborate cross-functionally to optimize workflows, prioritize strategic initiatives, and support sustainable business growth.
• Monitor industry trends, audience behavior, and platform evolution to continuously refine content strategy and identify new growth opportunities.

• Minimum of 7 years of experience in digital media, content strategy, brand leadership, or editorial management, preferably within consumer media or publishing.
• Proven success developing social-first content strategies and growing audiences across multiple digital platforms.
• Strong experience building multimedia content franchises, including video, live content, and emerging digital formats.
• Commercial understanding of branded content, affiliate marketing, sponsorships, events, memberships, subscriptions, or other diversified revenue models.
• Experience managing budgets, business performance, and strategic initiatives with a general management mindset.
• Ability to balance long-term strategic planning with day-to-day operational execution.
• Strong understanding of gaming, entertainment, or enthusiast communities and digital audience behavior.
• Data-driven mindset with experience defining KPIs, interpreting performance metrics, and optimizing content strategies.
• Outstanding leadership, communication, collaboration, and stakeholder management skills.
• Experience with community platforms, newsletter growth, creator ecosystems, or transforming established brands into modern digital properties is considered a strong advantage.
• Passion for gaming and digital culture is highly valued.

• Competitive annual salary of $80,000–$100,000.
• Fully remote position within the United States.
• Opportunity to lead the editorial and brand strategy for a recognized digital media brand.
• High level of ownership and strategic influence across content, audience growth, and commercial initiatives.
• Collaborative and entrepreneurial work environment.
• Opportunity to build innovative multimedia franchises and expand into emerging digital platforms.
• Career growth within a fast-evolving digital media organization.
• Exposure to cutting-edge content, creator, and audience engagement strategies.
• Opportunity to shape long-term brand direction and business growth.