Marketing and Communications Manager in Pittsburgh, Pennsylvania at University of Pittsburgh

Marketing and Communications Manager

AVC for Diversity-Health Sciences - Pennsylvania-Pittsburgh - (26004898)

The Office of Health Sciences Engagement & Enrichment (HSEE) is searching for a talented individual with a passion for building and maintaining an engaging brand through creative marketing, communications, design, and storytelling. Creating dynamic content across a variety of media is paramount to attracting and retaining faculty, students, and staff to the Health Sciences.

The role of the Marketing and Communications Manager within the Office of Health Sciences Engagement & Enrichment encompasses the effective management of various concurrent initiatives and endeavors aimed at enhancing the branding, communication, and marketing efforts of the Office. Under the supervision of the Director of HSEE, this position will play a pivotal role in marketing various programs, HSEE events, faculty, staff, and student recruitment materials, trainings, and more. The incumbent will oversee the dissemination of digital and print-based marketing collateral through multiple channels to reach intended target audiences and stakeholders, while also executing all other facets of the overarching marketing strategy.

For a more comprehensive understanding of our organization, please explore our website at https://hsee.pitt.edu/.

The responsibilities of this position include but are not limited to the following:

• Coordinating marketing strategies and functions for HSEE across all platforms, channels, and strategies while maintaining adherence to strict branding and style guidelines.
• Employing writing, design, and multimedia skills to target specific audiences across a variety of digital and print media.
• Coordinating strategies and tactics that capture meaningful and actionable marketing analytics for the purposes of measuring and improving results.
• Developing content marketing campaigns in coordination with a myriad of internal and external partners and collaborators.
• Utilizing varied platforms (e.g. Campaign Monitor, Paperless Post etc.) to disseminate information and invitations.
• Managing the HSEE website and newsletter, producing timely updates, and creating new content. Ability to refine content for best practices in search engine optimization. Additional capabilities in WordPress and/or Drupal website management are preferred.
• Showcasing their commitment to understanding and being
inclusive to allyship with the communities for whom we
serve.

Job Summary

Executes University communications and marketing strategies for a program or unit. Oversees print and electronic communications, subsequent media promotion, and development of a content marketing plan. Tracks and evaluates marketing strategies. Guides staff. Ensures consistent messaging and maintains University brand and style.

Essential Functions

The ideal candidate will be a proactive and creative individual with strong writing skills, the ability to work effectively within a team, and be willing to contribute their knowledge and abilities to maintaining an environment where all feel welcomed and are positioned for success.

Physical Effort

Little physical effort required. Duties are primarily sedentary. May be required to move objects up to 25 pounds occasionally.

Assignment Category: Full-time regular

Job Classification: Staff.Communications Manager

Job Family: Communications & Marketing

Job Sub Family: Communications

Campus: Pittsburgh

Minimum Education Level Required: Bachelor's Degree

Minimum Years of Experience Required: 3

Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.

Work Arrangement: Hybrid: Combination of On-Campus and Remote work as determined by the department.

Hiring Range: $48,743 to $69,052 annually

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances: Not Applicable

Required Documents: Resume, Cover Letter

Optional Documents: Writing Sample, Media Sample