Marketing Manager in Virginia Beach, Virginia at Tidewater Finance Company

The Marketing Manager serves as the operational hub of the marketing department, translating the Director of Marketing’s strategy into day-to-day execution. This role leads to the coordination of campaigns, manages the marketing team’s workflow, and ensures all marketing activities are delivered on time, on brand, and within budget. The Marketing Manager is a hands-on leader who bridges strategy and execution — directing the work of coordinators and specialists, maintaining quality control across all output, and surfacing performance insights to support the Director’s decision-making.

Campaign & Project Management

• Manage the end-to-end execution of marketing campaigns across digital, print, and event channels as directed by the Director of Marketing.
• Maintain the marketing department’s project calendar, ensuring all campaigns, deadlines, and deliverables are tracked and met.
• Coordinate presale and community launch campaign logistics, supporting the Director’s overall launch strategy.
• Proof and approve all marketing materials produced by the team, including e-blasts, brochures, flyers, and digital ads, before submission for Director review.
• Maintain the events calendar for all divisions, staying at least one quarter ahead, and flag scheduling conflicts or resource needs to the Director.

Team Coordination & Development

• Directly supervise and support Marketing Coordinators and the Digital Marketing Analyst in their day-to-day responsibilities.
• Facilitate weekly team meetings to align on priorities, review progress, remove blockers, and report status to the Director of Marketing.
• Onboard new marketing team members into tools and workflows, including Lasso, NoviHome, and DocuSign.
• Identify skill gaps within the team and deliver or coordinate training to maintain proficiency across platforms and processes.
• Provide performance feedback and escalate significant personnel issues to the Director of Marketing.

Digital Marketing Execution Oversight

• Oversee the day-to-day execution of digital marketing activities across SEO, SEM, GEO, social media, and paid advertising — ensuring the team delivers against goals set by the Director.
• Conduct bi-weekly website reviews to verify content accuracy, functionality, and brand consistency; coordinate updates with the appropriate team members.
• Maintain and update the design gallery and all marketing collateral libraries.
• Ensure digital advertisements are running correctly, within budget, and optimized for performance; escalate budget or performance concerns to the Director.
• Manage email campaign execution in alignment with buyer journey stages defined by the Director of Marketing.

Budget Tracking & Reporting

• Track day-to-day advertising spend against the budget approved by the Director, flagging variances or overages promptly.
• Compile and deliver regular performance reports and analytics summaries to the Director of Marketing, including ROI, traffic, and campaign results.
• Use analytics platforms to monitor campaign performance and surface actionable insights for Director review and decision-making.
• Support the Director in gathering data and preparing materials for leadership reporting.

Marketing Technology Administration

• Administer and maintain the day-to-day operations of marketing technology platforms, including CRM systems, email platforms, CMS, and automation tools.
• Troubleshoot and resolve technical issues within the marketing tech stack; escalate vendor-level or contract decisions to the Director of Marketing.
• Ensure data hygiene and system accuracy across marketing platforms in alignment with the CRM strategy set by the Director.
• Support the rollout and adoption of new tools as directed by the Director of Marketing.

Internal Communications & Brand Consistency

• Produce the company’s quarterly newsletter, gathering content from internal departments and coordinating review with the Director.
• Create and coordinate marketing materials for company events, charitable initiatives, and internal department requests.
• Enforce brand standards and visual identity guidelines set by the Director of Marketing across all team output.
• Serve as a point of contact for internal departments seeking marketing support, triaging requests and escalating as needed.

Additional Responsibilities

• Serve as backup for the Marketing Coordinator role as needed during staff absences or high-volume periods.
• Support the Director of Marketing on special projects and perform other duties as assigned.

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field (or equivalent experience).
• 3–5 years of experience in marketing, with at least 1 year in a supervisory or team lead capacity.
• Proven ability to manage marketing campaigns and projects from briefing through delivery.
• Working knowledge of SEO, SEM, paid media, social media, and email marketing platforms.
• Experience administering marketing technology systems (CRM, CMS, email platforms, automation tools).
• Strong analytical skills with the ability to interpret performance data and produce clear reports.
• Demonstrated ability to manage a team’s workload, deadlines, and output quality.

• Strong operational and project management skills
• Effective team coordination and people development skills
• High attention to detail and quality control
• Clear written and verbal communication skills
• Technical proficiency with marketing platforms and tools
• Ability to manage competing priorities in a fast-paced environment
• Collaborative, solutions-oriented mindset
• Comfortable working within a defined strategy while managing execution autonomously

• Office-based or hybrid environment, depending on organizational needs.
• May require occasional flexibility outside normal business hours to support campaigns, events, or deadlines.

The Marketing Manager is a key operational leader within the marketing department, responsible for keeping the team organized, on-brand, and on-track. This role does not own department-wide strategy, budget authority, or vendor relationships — those are held by the Director of Marketing — but plays an essential role in bringing that strategy to life through disciplined execution, team management, and cross-functional coordination.