Senior/Lead Media Buyer in India at Jobgether
NewJob Function: Marketing
Jobgether
India, India
Posted on
New job! Apply early to increase your chances of getting hired.
Explore Related Opportunities
Job Description
Senior/Lead Media Buyer
Accountabilities
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior/Lead Media Buyer based in India.
This is a senior-level growth opportunity for an experienced media buying leader with a proven record of scaling high-growth e-commerce and DTC brands.
You’ll own the end-to-end growth strategy across paid acquisition, funnel optimization, creative performance, and customer lifetime value.
The role combines hands-on media buying with strategic capital allocation across Meta, Google, YouTube, Amazon, TikTok, and Pinterest.
You’ll work across supplement and wellness brands, balancing aggressive growth targets with profitability, compliance, and sustainable customer economics.
As a growth architect, you’ll guide a cross-functional team while making data-driven decisions across the entire customer journey.
The environment is highly autonomous, fast-paced, and focused on measurable outcomes rather than activity or hours worked.
This is an opportunity to shape scaling strategies, manage significant budgets, and directly influence the growth and profitability of multiple brands.
- Define and execute end-to-end growth and media scaling strategies capable of taking DTC and retail/marketplace brands from early-stage growth to seven- and eight-figure scale.
- Manage and strategically allocate multi-million-dollar advertising budgets across Meta, Google, YouTube, Amazon, TikTok, Pinterest, and other paid social channels.
- Take hands-on ownership of campaign structures, bidding strategies, audience targeting, dynamic creative testing, automated rules, and overall advertising account architecture.
- Develop acquisition and retention strategies specifically suited to supplement, wellness, and DTC brands, including subscription models, trial offers, rebill funnels, and marketplace synergies.
- Oversee the full customer journey from advertising and landing-page experience through offer strategy, upsells, subscriptions, and post-purchase retention initiatives.
- Optimize customer lifetime value, customer acquisition cost, and payback periods while maintaining sustainable margins and profitable growth.
- Lead and mentor cross-functional teams comprising Media Buyers, Creative Strategists, Search and Amazon Specialists, and Video Editors.
- Translate performance data into strategic decisions using metrics such as MER, ROAS, blended CAC, and customer lifetime value.
- Leverage first-party and third-party attribution solutions, including platforms such as Triple Whale, Northbeam, and KnoCommerce, to evaluate performance and identify tactical opportunities.
- Partner with creative teams to turn performance insights into stronger hooks, direct-response messaging, visual concepts, and high-converting advertising assets.
- Maintain awareness of advertising compliance and regulatory requirements across Meta and Google, particularly within health, wellness, and supplement categories.
- Continuously identify opportunities to improve brand economics, creative performance, funnel conversion, and channel efficiency.
- 5+ years of growth marketing experience, including leadership experience within a major e-commerce company or high-growth DTC brand.
- Demonstrated ability to personally scale at least one brand to $10M+ ARR or manage more than $500K in monthly paid advertising spend.
- Deep, proven experience in the health, wellness, or supplement industry, including knowledge of compliance requirements, subscription economics, cohort analysis, and consumer psychology.
- Expert-level knowledge of Meta Ads, Google Search/Shopping/YouTube, Amazon Advertising, and paid social platforms such as TikTok and Pinterest.
- Strong hands-on understanding of advertising algorithms, audience targeting, dynamic creative testing, automated rules, campaign structures, and account architecture.
- Experience with Shopify, CRO, third-party attribution platforms, and post-purchase survey solutions.
- Strong ability to connect quantitative performance data with creative strategy and provide actionable direction to designers, editors, and creative teams.
- Strong understanding of full-funnel growth, including landing pages, offers, bundles, subscriptions, upsells, retention, and LTV optimization.
- Excellent analytical and strategic thinking, with the ability to synthesize complex performance data into clear business decisions.
- Proven leadership, mentoring, stakeholder-management, and communication skills.
- Bachelor’s degree in Business, Marketing, Economics, Mathematics, or a related quantitative discipline preferred.
- Specialized certifications or advanced training in areas such as Data Science, Behavioral Economics, or Performance Marketing are valued.
- High level of autonomy, ownership, commercial judgment, and comfort operating in a fast-moving environment.
- Availability for approximately 3–4 hours of daily overlap with core US team hours, typically around 9 AM–1 PM EST.
- Competitive monthly compensation: USD 10,000–18,000.
- Fully remote, worldwide work setup.
- Remote-first and asynchronous working environment focused on results and output.
- High degree of autonomy and ownership over growth strategy and media investment decisions.
- Opportunity to manage multi-million-dollar advertising budgets across major global platforms.
- Leadership opportunity working with multidisciplinary media, creative, search, Amazon, and growth teams.
- Exposure to high-growth e-commerce, DTC, supplement, wellness, and retail/marketplace businesses.
- Opportunity to influence full-funnel growth, customer economics, creative strategy, and long-term brand profitability.
- Flexible working structure with a required daily overlap for strategic collaboration.
- Fast-paced environment centered on experimentation, data-driven decision-making, and measurable business impact.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#LI-CL1
Scan to Apply
Just scan this QR code to apply from your phone.
Job Location
India, India
Frequently asked questions about this position
Continue to apply
Enter your email to continue. You’ll be redirected to the employer’s application.By clicking Continue, you understand and agree to JobTarget's Terms of Use and Privacy Policy.