Director of Performance Marketing in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Performance Marketing based in the United States.

This is a strategic leadership opportunity for a performance marketing expert who is passionate about driving growth through innovation, data, and emerging technologies. The role will lead the evolution of a modern demand generation function, overseeing paid acquisition, website performance, customer lifecycle marketing, and AI-powered growth initiatives. You will play a critical role in shaping digital visibility across both traditional and AI-native discovery channels while optimizing the customer journey from awareness to retention. Working cross-functionally with revenue, product, content, and technical teams, you will influence company-wide growth strategies and revenue outcomes. This position is ideal for a forward-thinking marketer who combines analytical rigor with creativity and embraces AI as a core driver of marketing performance. Your leadership will help scale impact, accelerate experimentation, and position the organization for long-term success in a rapidly evolving digital landscape.

• Develop and execute a comprehensive performance marketing strategy across paid search, paid social, display advertising, retargeting, content syndication, review platforms, and emerging digital channels.
• Manage significant marketing investment budgets, ensuring strong return on ad spend (ROAS), efficient customer acquisition, and measurable revenue contribution.
• Lead website growth initiatives, including traffic acquisition, conversion rate optimization (CRO), user engagement, web development priorities, and digital experience enhancements.
• Implement AI-driven personalization, audience targeting, campaign optimization, and testing strategies to improve performance across digital touchpoints.
• Establish and oversee advanced attribution models, measurement frameworks, forecasting processes, and performance reporting systems.
• Own and evolve search visibility strategies across traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery channels.
• Optimize digital presence across AI-powered platforms, search assistants, review sites, and software recommendation ecosystems.
• Design and execute integrated demand generation and lifecycle marketing programs that support acquisition, expansion, retention, and revenue growth objectives.
• Build and operationalize buyer intent data strategies to improve targeting, lead prioritization, and campaign effectiveness.
• Champion AI adoption across the marketing organization by implementing scalable workflows, automation initiatives, and experimentation frameworks.
• Lead, mentor, and develop high-performing marketing professionals while fostering a culture of innovation, collaboration, and continuous improvement.
• Partner closely with sales, product marketing, content, customer success, revenue operations, and engineering teams to align growth initiatives with business goals.

• 8+ years of performance marketing experience, including at least 3 years in a senior leadership role within a B2B SaaS environment.
• Strong background in vertical SaaS marketing with direct ownership of pipeline generation, revenue contribution, and growth targets.
• Proven expertise managing large-scale paid media programs across search, social, display, and programmatic advertising channels.
• Deep understanding of AI-native search ecosystems, including GEO, AEO, AI-powered discovery, and agentic search strategies.
• Hands-on experience leveraging AI tools to improve campaign execution, content production, audience targeting, testing, automation, and reporting.
• Demonstrated success optimizing website performance through conversion rate optimization, personalization, and digital experience enhancements.
• Strong analytical capabilities with experience building attribution models, forecasting frameworks, and data-driven decision-making processes.
• Expertise in customer lifecycle marketing, demand generation, buyer intent data, and revenue-focused growth strategies.
• Exceptional leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Ability to translate complex technical and AI-related concepts into actionable business strategies and executive-level insights.
• Experience within accounting software, professional services technology, or practice management solutions is advantageous but not required.
• Passion for innovation, experimentation, and continuous learning within a rapidly changing digital and AI-driven landscape.

• Competitive base salary ranging from $170,000 to $195,000 USD.
• Potential eligibility for performance bonuses and equity participation.
• Comprehensive medical coverage for employees and eligible dependents.
• Company-paid dental and vision insurance.
• 401(k) retirement plan with employer matching contributions.
• Flexible Time Off policy with encouraged annual usage.
• Up to 8 weeks of paid parental leave.
• Flexible Spending Account (FSA) options.
• Work-from-home stipend to support remote productivity.
• Opportunities to collaborate with a global and highly experienced team.
• Ongoing professional development and career advancement opportunities.
• Inclusive, people-first culture focused on feedback, growth, and collaboration.
• Exposure to international teams and global business operations.
• Remote work flexibility within the United States.