Marketing Specialist in Los Angeles, California at Puretek Corporation
Job Description
Job Description
**Please note that at PureTek, we do not use AI to screen applications. Every application is seen and assessed by a qualified human being.**
About the Role:
The Marketing Specialist plays a crucial role in driving the growth of our business by identifying and qualifying potential leads for our sales team. This position involves researching and analyzing market trends to uncover new opportunities and generate interest in our products and services. This individual will be responsible for developing and maintaining a robust pipeline of leads, ensuring that the sales team has a steady flow of potential clients to engage with. By utilizing various outreach methods, including email campaigns, social media, cold calling, and networking events, they will help to establish and nurture relationships with prospective customers.
Minimum Qualifications:
- High school diploma or equivalent.
- Proven experience in lead generation, marketing, or sales support.
- Must have prior experience in a highly-regulated industry like pharmaceuticals, cosmetics, personal care, medical device, or similar.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Experience with CRM software and lead generation tools.
- Familiarity with digital marketing strategies and techniques.
Responsibilities:
- Conduct market research to identify potential leads and target audiences.
- Utilize various lead generation tools and platforms to gather contact information.
- Engage with potential leads through email, phone calls, and social media outreach.
- Qualify leads based on established criteria and pass them to the sales team.
- Track and report on lead generation metrics to assess the effectiveness of strategies.
- Cold calling is a large part of the job, so you must be comfortable on the phone.
Skills:
The required skills for this role include strong communication abilities, which are essential for effectively engaging with potential leads and conveying the value of our offerings. Familiarity with CRM software will be utilized daily to manage and track leads, ensuring that no opportunities are missed. Preferred skills, such as experience in digital marketing, will enhance the candidate's ability to create targeted outreach campaigns that resonate with potential clients.
This position pays $25-$28 per hour and is eligible for periodic bonuses. It will report onsite in Panorama City, CA Monday through Friday from 7am-3:30pm. We cannot relocate for this role.
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