Marketing Manager in Santa Rosa, California at Vinarosa Resort and Spa

Summary of Position:

The Marketing Manager supports the execution of integrated marketing initiatives that elevate awareness, engagement, and revenue across Vinarosa Resort & Spa. Reporting to the Director of Sales & Marketing, this role coordinates social media, content development, email marketing, public relations, partnerships, digital marketing initiatives, and promotional campaigns. Success in this role requires strong project management skills, creativity, attention to detail, and a passion for luxury hospitality, storytelling, and guest experience across the resort and all outlets.

Duties & Responsibilities:

Marketing & Content Management

• Manage social media channels with input and support from Director of Sales and Marketing and collaboration with other departmental leads.
• Coordinate and execute social media strategies across all resort channels.
• Develop content calendars and support seasonal campaigns, promotions, events, and resort initiatives.
• Create engaging written, photographic, and video content showcasing the resort experience.
• Monitor social engagement and community interactions while helping build relationships with guests, influencers, and brand advocates.

Digital Marketing & Website Management

• Maintain resort website content, landing pages, and third-party listings to ensure brand consistency and accuracy.
• Support digital advertising initiatives through asset management and coordination with agency partners.
• Assist with SEO, content updates, campaign tracking, and performance reporting.

Public Relations & Partnerships

• Coordinate media visits, influencer stays, photography projects, and content collaborations.
• Draft press releases, media communications, and partnership materials.
• Support community partnerships, sponsorships, and local engagement opportunities that strengthen brand awareness.

Email Marketing & CRM Support

• Manage and maintain marketing databases and first-party guest data.
• Assist in creating, scheduling, and deploying email campaigns.
• Track marketing performance metrics and support reporting efforts.

Brand & Project Coordination

• Serve as a steward of the Vinarosa Resort & Spa brand by ensuring all marketing materials reflect luxury positioning and brand standards.
• Coordinate project timelines, vendors, creative assets, and approvals across departments.
• Support sales, spa, food & beverage, events, and resort operations teams with marketing initiatives and promotional efforts.
• All other duties as assigned by the Director of Sales and Marketing.

Competencies

• Creativity & Storytelling - Develops compelling content that communicates the brand’s unique experiences while engaging target audiences.
• Organization & Project Management - Manages multiple priorities simultaneously while maintaining deadlines, accuracy, and attention to detail.
• Communication - Communicates professionally and effectively through written, visual, and verbal channels
• Digital Marketing Acumen - Develops compelling content that communicates the brand’s unique experiences while engaging target audiences.
• Collaboration & Relationship Building - Works effectively across departments and builds productive relationships with partners, agencies, media, and influencers.
• Results Orientation - Monitors performance metrics and applies insights to improve engagement, awareness, and campaign effectiveness.
• Adaptability - Responds positively to changing priorities and demonstrates flexibility in a fast-paced hospitality environment.

Job Requirements & Qualifications:

Education and/or Experience:

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or related field preferred.
• One (1) to three (3) years of marketing, communications, hospitality, public relations, social media, or related experience preferred.
• Hospitality, luxury resort, winery, wellness, tourism, or destination marketing experience is highly desirable.

Knowledge, Skills & Abilities

• Strong written, verbal, editing, and proofreading skills
• Working knowledge of social media platforms and social media management tools.
• Experience with email marketing platforms and content management systems preferred.
• Working knowledge of email marketing platforms and CRM systems.
• Experience with Canva, Adobe Creative Suite, photography, and video editing tools preferred.
• Proficiency with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint.
• Ability to manage multiple projects in a deadline-driven environment.
• Strong analytical skills with the ability to interpret performance data and marketing metrics.
• Professional appearance and demeanor consistent with luxury hospitality standards.

Physical Demands:

• Ability to sit, stand, walk, bend, reach, and perform repetitive motions for extended periods.
• Ability to occasionally lift and carry up to 25 pounds.
• Ability to operate standard office equipment.
• Ability to attend events, photo shoots, promotional activities, and community functions as required.
• Ability to work evenings, weekends, and holidays when business needs require.

Work Environment:

Work is primarily conducted in a professional office setting with regular interaction throughout the resort. This position may require attendance at on-property events, community functions, media engagements, promotional activities, and other resort-sponsored programs.

ACKNOWLEDGMENT

I acknowledge that I have reviewed and understand the responsibilities, requirements, and expectations outlined in this job description. I understand that this job description is not intended to be an exhaustive list of all duties and responsibilities and may be modified at any time to meet business needs.

All employees are to maintain a positive work atmosphere by acting and communicating in a manner so that you get along with customers, clients, co-workers and management.