Senior Director of Remarketing at Premier Truck Rental – Miami, Florida
Explore Related Opportunities
About This Position
POSITION SUMMARY
The Senior Remarketing Director owns the enterprise strategy for lifecycle asset monetization, responsible for shaping and executing remarketing initiatives that maximize residual value, accelerate asset velocity, and optimize return on investment across all disposition channels. This is a dynamic leader with a proven history of success in fleet remarketing, a deep understanding of the used equipment market, and a results-oriented mindset to drive performance and profitability.
This leader serves as a strategic partner to executive leadership, influencing fleet acquisition strategy, lifecycle planning, pricing governance, and channel development through data-driven market insights and commercial leadership. This role contributes directly to organizational revenue performance and enterprise planning while building scalable remarketing capabilities to support continued growth.
This is a revenue-driving leadership role combining strategic marketing vision with retail sales management accountability.
LOCATION
-
Onsite Fort Wayne, IN or Fort Worth, TX - with 50%-75% Travel in the first year then 50% thereafter.
COMPENSATION
This position offers a competitive compensation package, benchmarked to regional market standards. It consists of a base salary plus the opportunity for quarterly profit sharing after one year of employment.
RESPONSIBILITIES
Enterprise Strategy & Executive Partnership
- Shape and execute enterprise-level remarketing strategy aligned with company revenue, margin, and lifecycle profitability goals.
- Partner with Fleet, Finance, Sales, and Operations leadership to influence asset acquisition, lifecycle planning, and disposal strategies.
- Establish pricing governance frameworks and channel strategy to maximize organizational profitability.
- Provide forecasting, performance insights, and strategic recommendations to executive leadership for use in business planning.
- Identify emerging market opportunities and develop long-term strategies that strengthen competitive positioning.
Channel Strategy & Commercial Optimization
- Develop and expand multi-channel remarketing strategies across retail, wholesale, and auction channels.
- Establish and grow strategic partnerships with auction houses, dealers, and channel partners.
- Monitor pricing trends, product mix, and market dynamics to optimize asset disposition outcomes.
- Develop programs to identify new channel opportunities and strengthen existing relationships.
Operational Leadership & Performance Management
- Oversee end-to-end remarketing lifecycle including vehicle evaluations, channel selection, title and registration management, and logistics coordination.
- Define enterprise KPIs including days-to-sale, asset velocity, margin optimization, and profit per unit.
- Lead continuous improvement initiatives to enhance efficiency and financial performance.
Organizational Leadership
- Build and lead a high-performing remarketing organization, including leadership of subordinate managers and cross-functional teams.
- Establish departmental policies, processes, and operating frameworks that scale with organizational growth.
- Coach and develop leadership capability within the team.
Industry Expertise & Compliance
- Maintain deep expertise in industry trends, regulatory requirements, and evolving remarketing best practices.
- Identify and implement cost-saving opportunities throughout the remarketing process.
- Prepare and present reports on fleet remarketing activities and performance to senior management.
REQUIREMENTS
MUST HAVE
- Bachelors degree in business administration, Marketing, or related field (preferred).
- 12+ years progressive experience in fleet remarketing, channel sales leadership, or asset lifecycle management.
- Demonstrated success shaping strategic initiatives that drive measurable financial outcomes.
- Experience leading leaders or multi-layer teams.
- Strong executive communication and strategic influence skills.
- Advanced analytical capabilities with ability to translate data into actionable strategy.
- Valid drivers license.
NICE TO HAVE
- AAMVA certification.
- Established industry relationships and channel partnerships.
- Experience with lifecycle modeling or pricing governance frameworks.
EMPLOYEE BENEFITS
Wellness & Fitness: Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, weve got you covered!
Exclusive Employee Perks: PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipmentand much more!
Positions with incentives (Commissions, or Bonuses, or Profit Sharing): At PTR, we believe in rewarding success, whether you are in sales earning commissions, or in service and earning profit sharing. Not every position has commission or profit sharing, so ask your recruiter about these amazing incentives.
Comprehensive BenefitsStarting Day One:
Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
401(k) matching & long-term financial planning
Paid time off that lets you recharge
Life, accidental death, and disability coverage
Ongoing learning & development opportunities
Training, Growth & Recognition
We partner with Predictive Index assessment tool that helps identify a candidate's natural behavioral drives, such as dominance, extraversion, patient, and formality. It's used in recruiting and throughout the life cycle of an employee to support employee development and engagement.
Culture & ConnectionMore Than Just a Job
At PTR, we dont just build relationships with our customerswe build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values. Connect and engage through:
PTR Field Days & Team Events
The Extra Mile Recognition Program
PTR Text Alerts & Open Communication
Premier Truck Rental Is an Equal Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need support or accommodation due to a disability, contact us at recruiting@rentptr.comwere here to help.