Field Sales Manager - Austin in Austin, Texas at Elevate Beverage Company

Do you thrive in a fast-paced start-up environment and want to lead a high-performing team at one of the fastest-growing functional beverage companies in the U.S.? Mitra9 is seeking a highly motivated Field Sales Manager to drive aggressive growth throughout Austin and the surrounding Central Texas market. This role is primarily focused on new business development, opening independent retail accounts, increasing market penetration, and building strong relationships across convenience, smoke, vape, liquor, and specialty retail channels.

The ideal candidate thrives in a fast-paced startup environment, enjoys prospecting and winning new business, and has a proven track record of driving sales growth in beverage, CPG, alcohol, tobacco, vape, smoke, or wellness categories. This is a field-based sales role responsible for expanding Mitra9's retail footprint, supporting distributor execution, and creating sustainable growth opportunities throughout the territory.

What you'll do

New Business Development

• Prospect and open new independent retail accounts throughout Austin and Central Texas.

• Develop relationships with decision-makers in convenience stores, smoke shops, vape shops, liquor stores, specialty retailers, and independent grocery accounts.

• Execute cold calls, sales presentations, and product education sessions.

• Build and maintain a robust sales pipeline through daily prospecting activities.

• Identify competitive opportunities and convert new accounts to Mitra9 products.

Territory Management

• Execute a structured territory routing plan to maximize account coverage and sales productivity.

• Conduct regular account visits and maintain detailed CRM documentation.

• Develop account growth plans focused on increasing distribution, velocity, and reorder frequency.

• Analyze territory performance and identify opportunities for expansion.

Distributor Partnership

• Work closely with distributor sales teams to identify and execute growth opportunities.

• Conduct ride-alongs and joint sales calls when appropriate.

• Support distributor training and product education initiatives.

• Ensure proper execution of promotional programs and new product launches.

Brand Execution

• Ensure proper merchandising, product placement, and display execution.

• Conduct sampling events, tastings, and retail activations.

• Educate retail staff and consumers on product benefits and brand positioning.

• Monitor competitive activity and provide market intelligence.

Qualifications

• Must be 21 years of age or older.

• Bachelor's degree preferred or equivalent sales experience.

• Minimum 1 year of outside sales experience.

• Experience in beverage, CPG, alcohol, tobacco, vape, smoke, or wellness industries preferred.

• Proven success in new account acquisition and territory development.

• Strong communication, presentation, and relationship-building skills.

• Self-motivated with an entrepreneurial mindset.

• Ability to work independently and manage a territory effectively.

• Valid driver's license and reliable transportation.

• Ability to travel throughout the assigned territory.

• Ability to lift up to 35 pounds and perform retail merchandising activities.