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What is the role of a Lifecycle Marketing Manager at Jobgether?

The Lifecycle Marketing Manager position at Jobgether is a Full-time or part-time position opportunity in the Marketing field.

Where is this Lifecycle Marketing Manager job located?

United States, Other / Non-US, United States

What type of employment is offered for this Lifecycle Marketing Manager role?

Full-time or part-time position

What is the expected salary for this Lifecycle Marketing Manager job?

Compensation will be discussed during the hiring process.

Lifecycle Marketing Manager job near me in United States, Other / Non-US at Jobgether

Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in United States.

This role is an exciting opportunity to shape and optimize the customer journey through data-driven lifecycle marketing strategies that directly influence business growth. You will lead high-impact campaigns across multiple customer touchpoints, driving acquisition, retention, cross-sell, and long-term customer value. Working in a collaborative and fast-paced environment, you'll partner with cross-functional teams including Product, Data Science, Creative, and Legal to launch personalized, measurable campaigns. The position combines strategic thinking with hands-on execution, offering significant ownership over testing, segmentation, and campaign performance. If you thrive in analytical, customer-focused marketing and enjoy turning insights into action, this role provides an excellent platform to make a lasting impact.

Accountabilities:

In this role, you will own the lifecycle marketing strategy and execution across key stages of the customer journey while continuously improving campaign effectiveness through experimentation and data-driven decision-making.

Develop and execute lifecycle marketing strategies that increase customer acquisition, engagement, retention, cross-sell opportunities, and lifetime value
Design, launch, and optimize multi-channel marketing campaigns across various customer touchpoints
Build sophisticated audience segmentation strategies using behavioral, transactional, and real-time customer data
Lead A/B and multivariate testing initiatives, analyzing results to continuously improve campaign performance
Create and scale cross-product marketing programs that encourage customer adoption of additional products and services
Partner closely with Product, Data Science, Creative, Legal, and other stakeholders to ensure seamless campaign execution and regulatory compliance
Develop measurement frameworks, attribution models, and reporting to evaluate marketing effectiveness and business impact
Identify new lifecycle marketing opportunities, channels, and automation strategies that support long-term growth

Requirements

The ideal candidate combines strong analytical skills with hands-on lifecycle marketing expertise and a passion for experimentation, customer insights, and measurable business outcomes.

6+ years of experience in lifecycle, CRM, retention, or growth marketing
Strong analytical mindset with the ability to connect marketing initiatives to business performance and customer value
Bachelor's degree in Economics, Engineering, Statistics, Mathematics, or a related quantitative field (or equivalent practical experience)
Demonstrated success designing, executing, and optimizing A/B and multivariate testing programs
Experience developing audience segmentation strategies using customer behavior and performance data
Excellent communication and stakeholder management skills with the ability to influence cross-functional teams
Strong project management skills with the ability to prioritize multiple initiatives in a fast-paced environment
Highly proactive, detail-oriented, and comfortable owning campaigns from strategy through execution
Experience in fintech, lending, financial services, or other regulated B2C industries is a plus
Knowledge of marketing compliance regulations such as CAN-SPAM, TCPA, and CCPA/CPRA is preferred
SQL proficiency and experience with lifecycle marketing platforms such as Braze are highly desirable
Familiarity with advanced measurement methodologies including incrementality testing, attribution models, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA) is an advantage

Benefits

Base salary range of $140,000 – $175,000 USD, based on experience and location
Annual performance-based bonus opportunity
Equity compensation
Comprehensive medical, dental, and vision coverage
Health savings and related benefit plans
401(k) retirement plan with company matching
Employee Stock Purchase Plan (ESPP) and Restricted Stock Units (RSUs)
Work-from-home stipend and company-provided Mac computer
Monthly internet and phone reimbursement
Tuition reimbursement program
Annual travel stipend on work anniversaries
Competitive paid time off
Generous parental leave
Fully remote opportunity within the United States.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Lifecycle Marketing Manager in United States at Jobgether

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