Head of SMS Lead Generation Strategy (Sending & Data Acquisition) in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of SMS Lead Generation Strategy (Sending & Data Acquisition) based in United States.

This is a high-impact, builder-level role responsible for designing and scaling a compliant, performance-driven SMS lead generation engine from the ground up. You will own the full lifecycle of SMS-based acquisition, from sourcing and negotiating data partnerships to building the messaging infrastructure and optimizing campaign performance. The role sits at the intersection of data acquisition, compliance, and high-volume performance marketing, with direct influence on revenue generation. You will operate in a fast-paced, results-oriented environment where experimentation, ownership, and speed of execution are critical. This position requires both strategic thinking and hands-on execution, with a strong emphasis on building systems that scale. It is an opportunity to create and lead a core growth function within a high-performance organization.

• Build and own the end-to-end SMS lead generation engine, including data sourcing, infrastructure setup, campaign execution, and optimization
• Identify, vet, and negotiate partnerships with data providers, aggregators, and list owners to secure compliant, high-intent homeowner data
• Design, launch, and continuously optimize SMS campaigns to generate motivated seller leads and improve conversion performance
• Ensure full compliance with TCPA regulations, 10DLC requirements, and carrier guidelines across all messaging activities
• Select and manage SMS platforms, CRM integrations, and supporting tools for scalable, high-volume outreach
• Analyze campaign performance and continuously improve KPIs such as delivery rate, response rate, CPL, and ROI
• Collaborate with acquisitions and sales teams to ensure seamless lead handoff and feedback loops for quality improvement
• Build reporting frameworks and dashboards to track performance and guide strategic decisions

• 5+ years of experience in performance marketing, lead generation, or business development
• At least 2+ years of hands-on experience specifically in high-volume SMS marketing
• Strong experience generating leads in real estate-related environments (iBuyer, wholesaling, brokerage, PropTech strongly preferred)
• Deep knowledge of TCPA compliance, 10DLC registration, opt-in/opt-out processes, and carrier filtering rules
• Proven ability to negotiate and manage data partnerships or revenue-share agreements
• Strong technical fluency with SMS platforms, CRM systems (e.g., HubSpot, Salesforce), and data tools
• Highly analytical mindset with strong ability to interpret campaign data and optimize performance quickly
• Entrepreneurial, builder-oriented mindset with ability to operate in ambiguous, fast-moving environments

• Competitive base salary plus performance-based bonus/commission structure tied to revenue impact
• Comprehensive health, dental, and vision insurance
• Fully remote and flexible work environment
• High ownership role with direct impact on company growth and revenue
• Opportunity to build and scale a core acquisition function from the ground up
• Fast-paced, performance-driven team culture
• Autonomy to design systems, strategies, and infrastructure