B2B Sales Manager in Huntington Beach, California at Aosom LLC

POSITION SUMMARY

The B2B eCommerce & Sales Manager is responsible for driving revenue growth by establishing and expanding the company's B2B eCommerce business, wholesale partnerships, and third-party logistics (3PL) services across the U.S. market. Based at our headquarters in Huntington Beach, CA, this role will develop and execute strategies to grow B2B sales through wholesale customers, distributors, marketplaces, and digital commerce platforms while identifying and closing new business opportunities for the company's fulfillment and logistics services.

This position serves as the primary commercial lead for B2B eCommerce, working cross-functionally with Marketing, Operations, Supply Chain, Customer Service, and Finance to deliver exceptional customer experience, optimize digital sales channels, and build long-term strategic partnerships. The ideal candidate combines strong business development skills with expertise in B2B eCommerce platforms, digital merchandising, account management, and data-driven sales strategy.

KEY RESPONSIBILITIES

B2B ECOMMERCE STRATEGY & GROWTH

Develop and execute the company's B2B eCommerce strategy to achieve revenue, profitability, and customer acquisition goals.

Grow sales through wholesale portals, distributor websites, dealer programs, and B2B marketplaces.

Identify new sales channels and strategic partnerships to expand market reach.

Optimize product assortment, pricing, promotions, and customer experience across all B2B digital channels.

Recommend new programs and initiatives that improve customer retention and increase average order value.

BUSINESS DEVELOPMENT & 3PL SALES

Build and manage a robust pipeline of qualified B2B prospects.

Prospect new customers through outbound outreach, networking, referrals, trade shows, and digital lead generation.

Own the complete sales cycle from prospecting through contract negotiation and account onboarding.

Identify and close opportunities for the company's third-party logistics (3PL), fulfillment, and warehousing services.

Develop customized solutions that address customer supply chain and fulfillment needs.

Build long-term relationships with strategic accounts to maximize recurring revenue and customer lifetime value.

ACCOUNT MANAGEMENT

Serve as the primary relationship manager for key wholesale customers, distributors, and B2B partners.

Conduct regular business reviews with customers to identify growth opportunities.

Negotiate pricing, promotional programs, and annual business plans.

Collaborate with customers to improve product assortment, inventory planning, and digital merchandising.

DIGITAL COMMERCE MANAGEMENT

Manage performance of B2B ordering platforms, wholesale portals, and marketplace accounts.

Improve product content, digital shelf execution, search visibility, and conversion rates.

Monitor website performance, user experience, and ordering processes to improve customer satisfaction.

Partner with Marketing to execute digital campaigns supporting wholesale and business customers.

SALES ANALYTICS & PERFORMANCE

Own B2B sales forecasts, revenue targets, KPIs, and reporting.

Analyze sales performance, customer behavior, and market trends to identify growth opportunities.

Develop dashboards and executive reports that measure business performance.

Use data-driven insights to improve sales effectiveness and operational efficiency.

CROSS-FUNCTIONAL COLLABORATION

Partner closely with Marketing, Supply Chain, Operations, Finance, and Customer Service to ensure excellent customer support.

Coordinate inventory planning and fulfillment strategies to support customer demand.

Assist with new product launches, promotional planning, and channel expansion initiatives.

Help streamline internal processes that improve the overall B2B customer experience.
QUALIFICATIONS

EDUCATION & EXPERIENCE

Bachelor's degree in Business, Marketing, eCommerce, Supply Chain, or a related field.

3+ years of experience in B2B sales, wholesale eCommerce, or digital commerce.

Proven success developing new business and growing strategic accounts.

Experience managing B2B eCommerce platforms, dealer portals, or wholesale ordering systems.

Experience selling consumer products, logistics services, or supply chain solutions preferred.

SKILLS & EXPERIENCE

Strong business development and consultative selling skills.

Demonstrated ability to build and grow long-term customer relationships.

Excellent negotiation and presentation skills.

Strong analytical and problem-solving abilities.

Experience with CRM, ERP, eCommerce, and sales reporting platforms.

Proficiency with Microsoft Excel and business analytics tools.

Highly organized with the ability to manage multiple priorities in a fast-paced environment.

PREFERRED QUALIFICATIONS

Experience with Shopify B2B, Adobe Commerce, BigCommerce B2B, NetSuite, or similar wholesale commerce platforms.

Experience selling fulfillment, logistics, warehousing, or 3PL services.

Experience managing distributor, dealer, or reseller networks.

Familiarity with EDI, wholesale operations, and inventory planning.

Experience with Amazon Business, Faire, or other B2B marketplaces is a plus.

WORK ENVIRONMENT & REQUIREMENTS

On-site position based in Huntington Beach, CA.

Occasional domestic travel for customer meetings and industry trade shows.

Authorization to work in the United States is required.

WHAT WE OFFER

Competitive salary plus performance-based incentive program.

Comprehensive benefits package including medical, dental, vision, and retirement plans.

Opportunity to help build and scale a high-growth B2B eCommerce business.

Collaborative, entrepreneurial work environment with opportunities for career advancement.

JOB REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The competencies listed above are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with this position. Duties and responsibilities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.