Senior Media Planner in New York at Finn Partners

About FINN Partners
FINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign.
Position Summary
As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and recommendations from start to finish, with growing autonomy in client-facing strategy and vendor negotiations.
You will plan across brand media channels including but not limited to premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships, and provide dotted-line guidance to Associate Media Planners as you deepen your fluency across the mix.
What You'll Do

• Participate in the development of integrated brand media plans and strategies, contributing directly to plan direction and channel strategy rather than executing decisions made by others
• Plan and execute brand channels including premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships
• Maintain working knowledge of paid social, paid search, and performance platforms to inform how brand strategy translates across the full media ecosystem, even where day-to-day execution sits with the Performance team
• Oversee end-to-end management of brand media campaigns, from planning through execution and reporting
• Prepare estimates, insertion orders, and buy specifications
• Own vendor negotiations for rates, positioning, and added-value opportunities, ensuring outcomes align with plan objectives
• Issue RFPs to print, broadcast, and digital vendors
• Implement and monitor tracking of KPIs and overall campaign performance
• Construct and deliver detailed reports on a monthly basis
• Provide review/oversight of junior team members for client-facing reports through a constructive lens
• Manage billing alongside Media Planner/Associate Media Planner and Accounting counterparts
• Conduct industry, competitive, and audience research using media tools and agency resources
• Foster partnerships with vendors and other third parties
• Evaluate new media opportunities and develop points-of-view
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review and feedback on their work, without formal performance management authority
• Maintain daily pacing and budget tracking
• Stay current on media trends and best practices

What You'll Bring

• Bachelor's degree or equivalent experience
• 4–6 years of advertising or media agency experience
• Strong math and analytical skills
• A creative and innovative thinker
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations
• Exceptional written, verbal, and negotiation skills, with the ability to communicate across all levels of employees, vendors, and clients
• Exceptional initiative and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines
• Experience guiding or reviewing the work of junior planners a plus

Knowledge & Skill Requirements

• G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
• Google Marketing Platform (Campaign Manager, Google Analytics, Looker Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Excellent problem-solving skills
• Solid project management and organizational skills
• High level of accuracy and attention to detail

Where You’ll Work
Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.

Anticipated Salary: $60,000 - $80,000. Compensation is based on experience and depending upon workplace location.
Why Join FINN Partners?

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs

#LI-TS1 #LI-REMOTE

How To Apply
Please upload your resume and cover letter, as well as indicate your desired salary.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.