Director of Business Development - Home Health in Port St Lucie, Florida at Preferred Care Home Health

Preferred Care Home Health Services is seeking an experienced Director of Business Development to lead growth initiatives and strengthen referral partnerships throughout the market. This is a hands-on leadership role for a healthcare business development professional who understands the home health industry and knows how to build strong, lasting relationships with referral sources and community partners.

• Develop and execute business development strategies to increase referrals, census, and market share.
• Build and maintain strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other referral partners.
• Identify new business opportunities and develop strategies to expand market presence.
• Lead community outreach activities, presentations, health fairs, and networking events.
• Collaborate with clinical operations, intake, and leadership to support agency growth and patient needs.
• Monitor referral activity, market trends, and competitor activity to identify opportunities.
• Track and report key business development metrics and results to leadership.
• Lead, mentor, and support marketing/business development team members.
• Ensure all marketing and outreach activities follow applicable healthcare regulations and company standards.
• Represent Preferred Care Home Health professionally throughout the community.

• 5+ years of healthcare business development, marketing, or sales experience preferred.
• Home health experience strongly preferred.
• Proven success developing referral relationships and driving business growth.
• Strong understanding of the healthcare and home health market.
• Excellent communication, presentation, networking, and relationship-building skills.
• Strong organizational, leadership, and time-management abilities.
• Ability to work independently in a field-based environment.
• Bachelor's degree in marketing, Business, Healthcare Administration, or related field preferred.

• Competitive compensation
• Health, dental, and vision insurance
• Life insurance
• 401(k)
• Paid time off
• Supportive, collaborative work environment
• Opportunity to make a direct impact on agency growth

Travel: Approximately 50% within the assigned market
Job Type: Full-Time
Work Location: Field-Based / On the Road