Partnerships Director US in Los Angeles, California at Amplify Activate Pty Ltd

About Amplify

Amplify is one of the leading creator-led entertainment companies, operating at the intersection of talent, content, and culture across Singapore, Australia, the Philippines, Vietnam, Thailand, and now expanding into the U.S.

We build category-defining creator work for global brands, anchored by our proprietary campaign and payments infrastructure, Creatorverse and Our specialty is helping brands work with creators - whether through creator-led campaigns, always-on content, social commerce, digital production, or paid media—to succeed on social feeds.

We have brought together top creator-first thinkers, digital-native creatives, and social producers to give brands the advantage of knowing what works across every platform. This is driven by a straightforward yet highly effective approach: we help brands create like creators. This strategy shifts the tone from bland corporate messaging to creator-first authenticity, facilitating fast-paced, culture-led thinking that builds audiences, captures attention, and drives sales.

APAC is where we scaled - and the US is our next growth market!

Location: LA-based, working full time from home, with travel to Amplify’s Singapore and Sydney offices as required.

About the role:

Amplify North America is growing fast, and we’re looking for an ambitious Partnerships Director to help lead the charge in the U.S. Reporting directly to a co-founder, you’ll drive new business—using your network, industry instincts, and deep understanding of the creator ecosystem to build high-value brand and agency partnerships with real autonomy.

As a key sales leader, you’ll define and execute our regional partnership strategy, open doors with brand decision-makers, and win new clients across Fortune 500s, challenger brands, and top agencies. You’ll have the freedom and speed of an entrepreneurial builder, backed by Amplify’s global creative firepower and delivery teams.

In this role, you’ll own the sales pipeline end-to-end—from first contact and initial framing to pricing, deal structuring, and growing client accounts over time.

Key Responsibilities:

• Strategic Partnership Leadership & Expansion:
• • Architect and execute Amplify’s national partnership strategy across agency partners, brand collaborators, tech platforms, and industry organizations.
  • Establish scalable partnership frameworks, joint business plans, and long-term commercial models to drive revenue growth across North America.
• Business Development & Client Acquisition:
• • Identify, target, and secure net-new agency and strategic brand partnerships across Fortune 500 enterprises, high-growth DTC brands, and digital platforms.
  • Formulate structured client growth plans and systematically expand regional client footprint.
• Pipeline & Revenue Operations:
• • Own and manage the complete North American business development pipeline using Enterprise CRM infrastructure.
  • Provide accurate revenue forecasting, performance reporting, and pipeline governance to ensure consistent delivery against organizational growth targets.
• Senior Stakeholder & Network Management:
• • Cultivate, manage, and leverage C-suite and executive-level relationships (CMOs, VPs, Heads of Social, Talent Agencies) to build strategic alliances and establish Amplify’s market presence in North America.
• Commercial Contracting & Margin Management:
• • Lead contract structuring, pricing strategy, and complex deal negotiations. Partner with global delivery teams to design profitable, deliverable service packages while rigorously defending operational margins.
• Program Strategy & Solution Design:
• • Translate client briefs into commercially viable, high-impact creator marketing initiatives. Ensure deep fluency across emerging social platforms, talent integration, content formats, measurement frameworks, and proprietary technologies (Creatorverse and CPI).
• Team Leadership & Regional Scaling:
• • Establish, mentor, and scale a high-performing regional team of sales and account management professionals in alignment with market growth and revenue expansion.
• Market Intelligence & Strategic Positioning:
• • Monitor creator economy developments, platform updates, and industry trends to capitalize on market opportunities and ensure sustainable commercial advantage.

Qualifications and Experience:

This role offers significant commercial upside for an ambitious leader who wants to drive real impact. If you are ready to move beyond corporate overhead and capture market share at the forefront of a growing global business, this is your opportunity. For a leader with the network, creator fluency, and commercial drive to scale our U.S. presence, the growth potential is exceptional.

• 8+ years Proven in partnerships, sales, or business development at a U.S. creator, influencer, social, or digital agency,
• Bring a live, active network of brand-side marketing leaders and agency decision-makers.
• Demonstrated expertise in new business acquisition, contract negotiation, package structuring, and margin preservation to consistently achieve revenue targets.
• Deep domain expertise across social platforms, creator economy trends, talent agencies, measurement partners, and competitive market dynamics.
• Ability to build, mentor, and scale a high-performing partnerships function while operating with entrepreneurial drive, proactive leadership, and strategic agility.
• Exceptional written, verbal, and presentation skills with a compelling pitch style capable of engaging C-suite executives.
• Genuine passion for the creator and social industry, with a strong hunger and ambition to drive continuous growth.
• Strong self-management and self-starter capabilities, with a proven track record of setting up new initiatives or functions from scratch.
• Previous experience operating effectively within a global business model.

Life at Amplify

We move fast, back big ideas, and hold ourselves to high standards, all while keeping things down-to-earth, kind, and genuinely collaborative. Amplify is an energetic home for curious minds and bold thinkers who want true ownership over their work. We give sharp, ambitious people the freedom, clarity, and backing to craft a standout career and see the direct impact of their work on a global scale.

What You’ll Enjoy

• Big Impact: Work directly with premier creators and iconic global powerhouse brands on campaigns that define modern culture.
• Uncapped Trajectory: Build your career with total ownership, backed by clear, structured progression pathways to help you grow rapidly.
• Flexible Rhythm: Work full time from home
• Time to Celebrate: Take a fully paid day off on your birthday to reset and celebrate you.
• Social & Connection: We celebrate everyone’s contributions and reward the team with regular events, lunches, and overseas company offsites to keep us connected.