Associate Director, Brand Analytics in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Associate Director, Brand Analytics based in the United States.
This is a high-impact strategic analytics role supporting the launch and growth of innovative oncology therapies, with a focus on turning complex data into actionable commercial insights. You will serve as a key partner to brand, medical, and commercial leadership teams, helping shape launch strategy, optimize performance, and inform critical business decisions. The role spans customer segmentation, advanced analytics modeling, and market performance tracking, with a strong emphasis on secondary data and cross-functional integration. You will operate in a highly collaborative, matrixed environment where analytical rigor directly influences go-to-market effectiveness and patient impact. This position requires both technical depth and business acumen, as well as the ability to translate insights into clear executive-level recommendations. The environment is fast-paced, science-driven, and mission-oriented, with a strong focus on improving outcomes for patients through data-informed decisions.
- Act as a strategic analytics partner to brand teams supporting launch planning, execution, and ongoing performance management for oncology assets.
- Own and evolve customer segmentation strategies, ensuring alignment with brand objectives and effective targeting across customer groups.
- Lead advanced analytics using secondary data to generate insights on market dynamics, customer behavior, patient journeys, and brand performance.
- Develop and execute predictive and prescriptive modeling approaches, including look-alike modeling and campaign effectiveness measurement.
- Design and maintain performance dashboards, KPIs, and launch measurement frameworks to track progress against business objectives.
- Partner across Forecasting, Market Research, Data Science, Medical, and Commercial teams to integrate data sources into cohesive insights and recommendations.
- Translate complex analytical outputs into clear, actionable recommendations that influence brand strategy and decision-making at the leadership level.
- Bachelor’s or Master’s degree in Business, Economics, Statistics, Data Science, Marketing, or a related analytical field (advanced degree preferred).
- 8+ years of experience in brand analytics, commercial analytics, business insights, or related roles, ideally within pharmaceutical, biotech, or healthcare environments.
- Strong experience supporting product launches or pre-launch strategy in complex, matrixed organizations.
- Hands-on expertise in advanced analytics and modeling techniques such as segmentation, predictive modeling, and campaign effectiveness analysis.
- Advanced proficiency in SQL and Python or R, with strong capabilities in Excel and PowerPoint.
- Experience with data visualization and analytics tools such as Power BI, Alteryx, or Dataiku is highly preferred.
- Strong communication skills with the ability to influence stakeholders and present insights clearly to executive audiences.
- Demonstrated ability to manage multiple projects and deliver high-quality analytical outputs in fast-paced environments.
- Competitive base salary aligned with experience and market benchmarks.
- Annual bonus eligibility and potential performance-based incentives (role-dependent).
- Equity opportunities and participation in employee stock purchase programs.
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) retirement plan with additional savings options (FSA/HSA).
- Generous paid time off and wellness-focused benefits.
- Learning and development opportunities in advanced analytics and leadership growth.
- Inclusive, mission-driven culture focused on innovation and patient impact.