Dental Marketing Coordinator in Portland, Oregon at HEAD & NECK SURGICAL ASSOCIATE

Key Responsibilities

Referral Relationship Development

• Establish and maintain strong relationships with general dentists, specialists, physicians, orthodontists, and other healthcare providers.
• Conduct regular office visits to current and prospective referral sources.
• Develop strategies to increase referral volume and strengthen referral retention.
• Serve as the primary point of contact for referral partners.

Business Development

• Identify new referral opportunities within the community.
• Create and implement referral growth initiatives aligned with practice goals.
• Develop partnerships with local businesses, schools, employers, and healthcare organizations.
• Attend networking events, professional meetings, and community outreach activities.

Marketing & Communication

• Create referral marketing materials, presentations, and promotional campaigns.
• Coordinate referral appreciation events, educational seminars, and lunch-and-learn programs.
• Maintain communication with referral partners through newsletters, email campaigns, and follow-up visits.
• Promote the practice's services and clinical expertise to referral sources.

Data Tracking & Reporting

• Monitor referral trends and analyze referral source performance.
• Maintain accurate referral databases and contact records.
• Prepare monthly reports on referral growth, provider engagement, and marketing outcomes.
• Utilize CRM and practice management software to track activities and opportunities.

Patient Experience Support

• Ensure referred patients receive a seamless experience from referral to treatment completion.
• Coordinate communication between referral offices and clinical teams.
• Support referral partners with status updates and treatment follow-up information.
• Address referral concerns and ensure high levels of partner satisfaction.

Qualifications

• Associate or Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field preferred.
• 2+ years of experience in healthcare marketing, dental marketing, physician liaison, or business development.
• Experience working with referral networks and relationship management preferred.
• Strong understanding of dental terminology and specialty services is a plus.
• Proficiency with Microsoft Office, CRM systems, and social media platforms.

Required Skills

• Relationship building and networking
• Business development and sales
• Exceptional communication and presentation skills
• Customer service and account management
• Event planning and coordination
• Data analysis and reporting
• Time management and organizational skills
• Professionalism and attention to detail

Key Performance Indicators (KPIs)

• Increase in monthly referral volume
• Number of new referral relationships established
• Referral partner retention rate
• Growth in patient acquisition from referral sources
• Number of referral visits and provider meetings completed
• Referral conversion rates
• Referral partner satisfaction scores

Preferred Characteristics

• Energetic and self-motivated.
• Comfortable working independently in the field.
• Strong interpersonal and relationship-building abilities.
• Passionate about growing the practice through strategic partnerships.
• Professional appearance and strong ambassador for the practice brand.