Digital Engagement & PR Specialist at Chicanos Por La Causa – Phoenix, Arizona

This will be a hybrid position - some office/some remote work

POSITION SUMMARY

Support Public Relations team with media outreach, public relations activities and produce new livestream and podcast engagement.

PRIMARY DUTIES AND ESSENTIAL FUNCTIONS

• Collaborate with internal and external partners to secure media coverage and promote programs, services, and corporate initiatives to help advance CPLC’s mission.

• Develop and implement proactive, creative, and engaging media strategies that deliver measurable results.

• Build and strengthen relationships with media.

• Identify potential stories to maximize CPLC positive presence

• Coordinate scheduled and unplanned interviews, develop talking points and coach staff/clients for the interviews in English and Spanish.

• Create content and opportunity to secure placement in multiple markets at a time.

• Leverage social media to gain insights into trends and the point of view of journalists and influencers to help amplify news stories and promote compelling content.

• Maintain media contact databases and create media reports.

MINIMUM QUALIFICATIONS AND COMPETENCIES

• Bachelor’s Degree in PR, journalism, marketing, communications, or a related field required

• 2-3 years work experience in communications, marketing or media.

• Experience working with traditional and digital media.

• Spanish fluency required.

• Ability to translate PR materials in Spanish and English.

• Proven ability to meet deadlines and to work independently.

• Proficiency with digital engagement, monitoring, and reporting systems.

• Excellent organizational and planning skills with a strong attention to detail.

• Ability to navigate a business environment and collaborate in team setting to meet deadlines.