Performance Marketing Coordinator in Los Angeles, California at Anastasia Beverly Hills

The Performance Marketing Coordinator supports the Performance Marketing team by coordinating paid media, affiliate partnerships, influencer attribution, PR seeding, email, and advertising-related initiatives. This role is designed for a high-potential marketing professional who is building experience in performance marketing and is interested in developing hands-on knowledge across major paid media platforms and business suites.

The coordinator will work closely with the Performance Marketing Manager, cross-functional teams, and external partners to keep campaigns organized, support partner communications, coordinate creative needs, track performance, and contribute to the continued growth of ABH’s performance marketing programs.

Paid Media & Performance Marketing Support

• Support paid media and performance marketing initiatives across Meta, TikTok, Google, Amazon, and other relevant channels.
• Develop working knowledge of major paid media business suites and platform tools, including Meta Business Suite, TikTok Ads Manager, Google Ads, Amazon Ads, and related reporting platforms.
• Assist with campaign calendars, briefs, launch timelines, asset handoffs, approvals, status tracking, and campaign documentation.
• Coordinate with the Performance Marketing Manager, Creative, Ecommerce, Social, Brand Marketing, and external agency partners to help ensure campaigns launch accurately and on schedule.
• Support weekly and monthly performance reporting by compiling data, identifying notable trends, and flagging opportunities or items requiring follow-up.
• Assist with tracking campaign spend, pacing, performance, testing activity, and results under manager guidance.
• Maintain organized documentation of campaign plans, creative assets, reports, testing results, and key learnings.
• Provide administrative and operational support to help the Performance Marketing team execute efficiently.

Affiliate & Partnership Support

• Source, evaluate, and maintain a pipeline of prospective TikTok, Amazon, and other affiliate partners aligned with brand and campaign objectives.
• Support the day-to-day coordination of affiliate and performance partnership programs across platforms such as Rakuten, LTK, ShopMy, and other relevant affiliate networks or creator-commerce partners.
• Support affiliate outreach, onboarding, relationship management, product seeding, and campaign coordination.
• Maintain accurate affiliate and partner records, including contact information, deliverables, status updates, tracking links, promotional codes, content requirements, and key deadlines.
• Coordinate affiliate content requests, promotional calendars, campaign briefs, and required campaign materials.
• Monitor affiliate activity and assist with reporting on performance, including traffic, conversions, revenue, content output, and other relevant program metrics.
• Support affiliate partnership renewals and new partnership opportunities by coordinating communications, gathering internal inputs, organizing documentation, tracking next steps, and supporting commercial and contract-related coordination under manager guidance.
• Assist with partner briefings, meeting preparation, follow-ups, and recap documentation.

Influencer Attribution, PR & Earned Media Coordination

• Support influencer attribution by maintaining creator records, tracking links, promotional codes, content details, campaign deliverables, and performance data.
• Support PR and earned media initiatives by coordinating product requests, seeding lists, outreach tracking, shipment details, materials, and follow-up communications.
• Maintain media, creator, affiliate, and partner lists as needed.
• Assist with tracking earned media coverage, seeded content, influencer activity, affiliate activity, and partnership deliverables for reporting purposes.
• Help ensure influencer, affiliate, PR, and paid media activity is aligned with larger campaign and product priorities.

Creative Coordination

• Partner with the Creative team to coordinate asset needs for paid media, affiliate marketing, influencer campaigns, PR seeding, and email.
• Assist with preparing and tracking creative briefs that include campaign objectives, key messaging, platform specifications, requested deliverables, and deadlines.
• Track creative asset status, feedback, and approvals to help ensure materials are delivered on time and in the correct specifications.
• Support the coordination of marketing calendars, creative assets, approvals, launch timelines, testing documentation, and performance reporting as needed.
• Help maintain campaign calendars and ensure that paid media, affiliate, partnership, influencer, and PR, activities are coordinated across teams.
• Support the trafficking and coordination of campaign assets for international markets as needed.

• 1- 3 years of experience in marketing, digital marketing, paid media, ecommerce, affiliate marketing, influencer marketing, partnerships, public relations, email marketing, or a related field. Relevant internship experience may be considered.
• Strong interest in learning paid media platforms and business suites across Meta, TikTok, Google, Amazon, and other relevant channels.
• Familiarity with, or strong willingness to learn, affiliate platforms, creator-commerce tools, campaign trackers, and reporting systems.
• Strong organizational skills with the ability to manage multiple projects, priorities, deadlines, and follow-up items.
• Analytical mindset and comfort working with spreadsheets, reporting tools, campaign performance data, and shared project-management systems.
• Strong attention to detail, initiative, accountability, and a collaborative working style.
• Clear, professional written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with Google Analytics, Tableau, Triple Whale, Northbeam, Salesforce Marketing Cloud, affiliate platforms, or other marketing platforms is a plus.
• Ability to work in a hybrid environment and be present in the office three to four days per week.
• Work location: This is a hybrid role requiring regular in-office collaboration starting five days a week, progressing into a hybrid position. In-office presence supports cross-functional campaign coordination, creative collaboration, partner and affiliate activity, product seeding and PR needs, and close collaboration with the Performance Marketing team.

Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting hourly range for this position in the selected city is $25.00-30.00 hourly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.