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Marketing Manager in Spokane, Washington at R A Pearson Company

NewJob Function: Marketing
R A Pearson Company
Spokane, Washington, 99224, United States
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Job Description

Description:
  • Partner with internal and external stakeholders to track industry trends, customer insights, and competitive dynamics, translating that intelligence into integrated marketing strategies across digital and traditional channels.
  • Own the company's brand strategy, ensuring consistent representation across all channels and through organizational growth, including acquisitions.
  • Partner with the Sales Support Team to equip sales with tools, training, and materials, and to drive lead generation and pipeline growth through targeted outreach and strategic alignment.
  • Champion a customer-centric culture by building processes to capture and share Voice of the Customer (VoC) insights across the organization.
  • Own the marketing technology stack (Salesforce, Pardot/Account Engagement, ZoomInfo) — lead capture and routing, database hygiene, segmentation, and campaign attribution reporting.
  • Build marketing automation and reporting workflows that deliver CRM intelligence to sales and leadership (deal alerts, pipeline digests, prospect activity notifications, KPI dashboards).
  • Manage the corporate website end-to-end -- content, page and landing page design and build (HTML/CSS, WordPress), forms, conversion paths, SEO, and analytics.
  • Plan and execute demand generation programs (paid search, E-Mail campaigns, targeted prospect lists), reporting on performance and pipeline contribution.
Requirements:
  • Bachelor's degree in marketing, business administration or a related field.
  • 5+ years of progressive experience in marketing or business development; industrial manufacturing experience preferred.
  • Strategic thinker with strong business acumen and a customer-focused, results-driven approach.
  • Proficiency with generative AI tools (Copilot, Gemini, ChatGPT, Canva, Jasper, Perplexity, etc.) for content, campaigns, and marketing automation.
  • Hands-on CRM and marketing automation experience (Salesforce and Pardot/Account Engagement or equivalent) - dashboards, list building, lead routing, and data quality at scale.
  • Working knowledge of HTML/CSS, web CMS (WordPress or similar), web forms, and GA4 analytics.
  • Experience with workflow automation tools (n8n, Power Automate, or similar) to streamline reporting and connect systems.
  • Graphic design and video production skills (Adobe/Canva, video editing, voiceover).
  • Excellent written and verbal communication skills, able to convey complex ideas clearly and persuasively.
  • Strong leadership and organizational skills -- managing multiple priorities, delegating effectively, and collaborating across cross-functional teams.
  • Analytical, resourceful problem-solver committed to continuous improvement.

Job Location

Spokane, Washington, 99224, United States

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