Field Marketing Specialist in Atlanta, Georgia at Caliber Car Wash
Explore Related Opportunities
Job Description
Company Overview
Caliber Car Wash was founded in 2018 in Atlanta, GA. The goal of the founders was to build a “best in class” car wash company with a focus on improving the customer experience. Today, the company operates with 64 locations throughout the southeast US and Texas. The company has a projected growth to 100+ Stores in the next 3 years! Caliber is dedicated to the communities they serve through superior customer service. If you are a solutions-oriented, proactive, service industry leader, seeking an opportunity with a growing organization that cares about its people; we need to talk!
Our Purpose
Caliber exists to Improve People’s Lives by providing career opportunities and professional growth to our team members and by providing exceptional service worth our customer’s loyalty.
Role Summary
The Field Marketing Specialist is an on-site marketing generalist who keeps marketing running at store level and in the field — coordination, organic social, signage and in-store execution, and local store marketing. Reports to the VP, Marketing; executes on the ground while Creative, CRM and paid own their lanes.
This is a highly visible role that requires a hands-on, detail-oriented person who is a self-starter and takes initiative while supporting the organization’s growth. The ideal candidate thrives in a dynamic environment, brings strong technical marketing knowledge, and has a passion for supporting field leaders while driving results.
Responsibilities
The essential functions of this role include, but are not limited to the following:
Fundraisers with schools, teams, and nonprofits; affinity partner recruiting and enrollment; business partnerships, apartments, hotels, and community events; measured through promo codes and store-level lift.
Coordinate signage from order through install; manage promo swaps, new-store and refresh rollouts, POS screen content, digital menus / readerboards, in-store merchandising, and store audits to ensure campaigns are live and accurate.
Maintain the content calendar, publish on-brand assets from Creative, capture store-level photo / video content, and support community engagement and comments.
Serve as the marketing intake point for district managers, translate field needs into action, and coordinate with Creative, CRM, paid media, Ops, IT, vendors, and webstore partners.
Skills & Qualifications
Tools & Metrics
Physical Requirements & Working Conditions
The physical demands outlined below are representative of those required to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.
Benefits
The perfect candidate will meet Caliber standards and exemplifies the Caliber Core Values: Consistent, Accountable, a Leader, has Integrity, strives to Be the Best, Efficient, and Respectful.
Caliber Car Wash provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability or genetics. In addition to federal law requirements, Caliber Car Wash complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The Caliber Car Wash Site Support Center is in-office Monday-Thursday and we flex on Fridays.