Assistant Director of Admissions, Marketing and Communications in Worcester, Massachusetts at Clark University

Clark University

Location: Worcester, MA Category: Staff and Administrators Job Type: Full-time - Exempt Posted On: Mon Jul 13 2026 Job Description:

The Assistant Director of Admissions, Marketing and Communications supports Clark University's enrollment objectives through the integration of student recruitment, admissions communications, and marketing initiatives. This position manages a recruitment territory, represents the University at recruitment events, develops and coordinates prospective student communications, and collaborates with campus partners to enhance student engagement and support enrollment growth.

The Assistant Director contributes to the planning and execution of strategic communication campaigns, admissions marketing efforts, and recruitment initiatives designed to increase awareness of Clark University and strengthen prospective student conversion throughout the enrollment funnel.

Working in admissions at Clark means being part of a team that helps students find a place where they can thrive. Our work is rooted in the belief that education should be both rigorous and accessible, and that the college search goes beyond the transcript and focuses on fit, aspiration, and opportunity.

At Clark, you'll be helping prospective students and families understand what makes this university distinctive: a tight-knit community, meaningful mentorship, hands-on learning, and the chance to graduate prepared to make an impact.

Clarkies are curious, creative, and committed to making a difference. They come from across the globe, from all backgrounds, and they each bring something unique to campus.

With a 9:1 student-faculty ratio, small classes, and programs like the 4+1 Accelerated Master's degree, Clarkies connect their education to the world in ways that prepare them to lead and serve after graduation.

The successful candidate will demonstrate strong communication skills, the ability to build relationships, and a commitment to representing Clark University with enthusiasm and integrity. This position requires weekend and evening work and about 6-8 weeks of travel per year.

Key Qualities:

• You can work independently, manage your own schedule, and meet deadlines without constant supervision.
• You are a strategic thinker who can also execute logistics.
• You are enthusiastic and committed to engaging with a wide range of constituents.
• You like connecting with strangers; you are passionate about sharing your passion for higher education.
• You play it cool under pressure - and you always admit when you need more time to find an answer.
• You offer a solution to every problem you encounter.
• You enjoy connecting with college-bound students, but you know how to maintain strong professional boundaries.
• When you encounter something done well, you look for ways to make it a little bit better.
• You enjoy working - the occasional evening or weekend event won't bring you down.
• You have a strong understanding of the college application process, and you are excited to learn a lot more. And as you learn, you are open to new ways of doing this work
• You bring a sense of humor.
• You are student-centered and know how to bring down the temperature when folks are feeling stressed.
• You believe in creating the best experiences for folks, all while representing an institution authentically.
• You believe in the education that Clark offers to students all over the globe.

Travel and Recruitment:

• 6-8 Weeks of recruitment in the Fall with some sporadic Spring Travel.
• Research trends in assigned geographic territory and plan all logistics associated with recruitment travel within assigned territory and other regions as needed.
• Travel to college fairs, high school visits, alumni events and other off campus recruitment activities as needed.
• Communicate with prospective students and families, school counselors in assigned geographic regions.
• Conduct student interviews with prospective students while traveling.

Marketing & Communications

• Support the development, implementation, and assessment of admissions communication plans across email, print, web, social media, and other digital channels.
• Create, review, and maintain admissions-related content to ensure accuracy, consistency, and alignment with institutional messaging.

First-Year Fall Application Review:

• Read, evaluate, rate and make recommendations to the Dean of Admissions and Financial Aid and the Admissions Committee on applicants from assigned geographic territories and others assigned by the Director of Admissions.
• Make judgments on the admissibility of student applicants on the basis of institutional policy and independent analysis of applicant potential for success.

Enrollment Events & Yield Initiatives

• Coordinate and support recruitment programs, open houses, admitted student events, webinars, and other enrollment-focused initiatives.
• Collaborate with internal stakeholders and external vendors to produce and distribute promotional materials and event communication.

Data Management, Reporting, & Administrative Support

• Maintain accurate records within CRM and communication systems, analyze campaign and recruitment results, prepare reports, support process improvement initiatives, and perform other related duties consistent with the scope and level of responsibility of the position.

Counselor of the Day Duty:

• Serve as host and resource to all visiting students and families who visit Clark University on the dates of assigned Counselor of the Day duty coverage.
• Conduct group information sessions and one on one admissions interviews.
• Provide phone coverage on scheduled coverage days.
• Other duties as assigned.

Job Requirements:

Required Qualifications:

• Bachelor's degree from an accredited institution.
• Minimum of three (3) years of professional experience in admissions, enrollment management, marketing, communications, higher education, or a related field.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated ability to manage multiple projects, priorities, and deadlines simultaneously.
• Strong organizational skills and attention to detail.
• Ability to exercise sound professional judgment and maintain confidentiality.
• Proficiency with Microsoft Office Suite and digital communication platforms.
• Ability to work independently and collaboratively in a team environment.
• Valid driver's license and ability to travel independently.
• Willingness to travel and work evenings and weekends as required.

Preferred Qualifications

• Master's degree in Higher Education, Communications, Marketing, Business, or a related field.
• Experience in undergraduate admissions, enrollment management, or student recruitment.
• Experience utilizing Slate CRM or comparable enrollment management systems.
• Experience with social media management, content development, email marketing, and digital advertising.
• Familiarity with enrollment marketing strategies and prospective student communication planning.

Working Conditions and Physical Requirements

• Primarily office-based environment with regular interaction with students, families, and campus stakeholders.
• Requires periodic travel for recruitment activities, conferences, and events.
• Evening and weekend work required during peak recruitment and admissions periods.
• Frequent use of computers and standard office equipment.
• Ability to move throughout campus and external recruitment venues.
• Ability to transport recruitment and event materials weighing up to 25 pounds.
• Ability to stand for extended periods during recruitment events, college fairs, and presentations.

Additional Information:

Expected Hiring Range: $51,700 to $68,150

Pay Transparency Disclosure:
The compensation for this position will be determined based on factors that include available budget, internal equity, and the selected candidate's qualifications, experience, education, and other job-related credentials. This range represents Clark University's good-faith estimate of the expected hiring range at the time of posting consistent with Clark's compensation philosophy and internal alignment.

At Clark University we believe that diversity of experiences, perspectives, and backgrounds leads to a more innovative and productive work environment. We welcome and encourage individuals of all backgrounds to join our team and contribute their unique ideas to help us achieve our goals.

Clark University offers a generous benefit package for full and, if applicable, part-time employees that include; paid time off, generous retirement plan, group health and dental insurance, life insurance, and tuition, along with use of many campus amenities. For a complete list of benefits for eligible employees visit here.

To review the Clark University Police Department Annual Security and Fire Safety Report visit here.