Field Marketing Manager- New Studio Openings & Growth in West Hollywood, California at Barry's

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

The Field Marketing Manager – New Studio Openings & Growth is responsible for leading and executing the marketing strategy that drives successful Barry’s studio launches. This role owns the development and implementation of marketing initiatives designed to maximize pre-sale membership growth, brand awareness, and early client acquisition in new markets following and elevating the Barry’s NSO Playbook.

The Field Marketing Manager of New Studio Openings & Growth acts as the key liaison between Marketing, Sales, and Studio Operations to ensure that every new studio launch is supported with a comprehensive go-to-market strategy unique to the new location. This includes market research, partnership development, grassroots marketing, community building, launch event execution and a hyper focus on membership sales.

This role is accountable for achieving new studio KPIs including pre-sale membership targets, first-timer acquisition, early retention milestones, and community engagement benchmarks.

Travel to launch markets and extended time in new studio locations is required to support pre-sale periods and opening phases.

Essential Duties of the role the ability to consistently and reliably perform the following duties is essential to accomplishing the goals of this position.

Time period of New Studio Responsibility:

Pre-Opening: Construction Start DatePost-Opening: Once studio has “graduated” and hit paid attendance goals

What you'll do

New Studio Opening Strategy & Execution

Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.Support the full new studio lifecycle, including:Market introduction and brand awarenessPre-sale lead generationPre-opening membership acquisitionPre-Sale & Post-Sale GoalsGrand opening marketing and launch eventsFirst 90-day stabilization strategyTravel to new markets to lead local marketing activation during key phases of the opening process.Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook

New Studio Membership & Sales Growth & KPI Ownership

Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.Drive performance against critical NSO KPIs, including:Pre-sale membership goalsLead generation and conversionFirst-timer acquisitionPaid attendance and class utilizationEarly retention milestonesCommunity partnership growthUtilize market research, demographic insights, competitive analysis, and client behavior data to inform localized opening strategies and identify opportunities for client acquisition.Monitor weekly studio performance against established goals, analyze trends, and identify opportunities to optimize marketing efforts.Leverage data to diagnose performance gaps and develop actionable recommendations. For example, if a studio is not pacing toward weekly paid attendance goals, analyze acquisition channels, campaign performance, membership trends, and client engagement insights to identify opportunities and implement strategies to improve results.Partner with Sales and Studio Operations to execute data-informed action plans that drive membership growth and overall launch success.Provide post-launch insights and recommendations to continuously improve the New Studio Opening Playbook and future launch strategies.

Market Development & Community Partnerships

Conduct deep research on new studio markets to identify high-impact outreach opportunities and strategic partnerships.Develop pipelines of corporate partners, community organizations, local influencers, and brand partners that can help drive awareness and early client acquisition.Execute grassroots marketing strategies including:Local partnershipsCommunity activationsPop-ups and experiential eventsHealth fairs and fitness eventsRetail takeovers and brand collaborationsWork with local influencers to support promotion of offers and openingActively represent Barry’s in the community and build relationships that strengthen the brand presence in new markets.

Launch Events & Brand Activation

Lead the planning and execution of new studio launch campaigns and grand opening events.Coordinate marketing initiatives such as:Pre-opening preview classesInfluencer and VIP eventsCommunity workoutsCorporate partner eventsGrand opening celebrationsEnsure all activations align with Barry’s brand standards and deliver high-impact client experiences.

Studio Leadership Support

Partner closely with Studio Managers and Operations leaders and Talent during the pre-opening phase to prepare teams for launch success.Train studio leadership teams on marketing initiatives, outreach strategies, and community engagement expectations.Provide guidance and tools to help studios maintain momentum following opening.Support studio teams in executing localized marketing initiatives that drive continued membership growth.

National Marketing Integration

Collaborate with the national marketing team to implement campaigns and initiatives that support new studio openings.Adapt national marketing tools and strategies to local markets to ensure maximum relevance and impact.Provide insights and feedback from launch markets to help refine national marketing strategies and future studio launch plans.

Corporate Partnerships

Identify and develop relationships with key corporate partners in new studio markets.Introduce Barry’s offerings to local companies and organizations to generate early membership opportunities and private event partnerships.Leverage local business networks to support long-term studio growth and brand awareness.Work closely with the corporate partnership teams to share leads and distribute assets, information and/or perks.

Qualifications

2+ years of marketing, PR, or communications experienceExperience in event marketing, partnerships, or market launches preferredStrong project management and organizational skillsExcellent communication and presentation abilitiesAbility to work in fast-paced, high-growth environmentsStrong analytical and problem-solving skillsAbility to manage multiple initiatives and tight deadlines simultaneouslyThe pay range for this role is:80,000 - 90,000 USD per year(New York)80,000 - 90,000 USD per year(Los Angeles)