Product / Vertical Marketing Lead in Dubai at Outpace Professional Services

About Outpace Professional Services
OPS delivers enterprise-grade ERP, automation, and sovereign technology solutions for ambitious businesses that need to move fast without sacrificing quality. From startups to large-scale global operations, we provide the expertise clients need, when they need it, without the overhead of traditional consulting firms.

Our team specialises in Odoo ERP, hyper-automation, systems integration, and operational transformation, helping organisations build scalable, efficient, and fully controlled technology ecosystems.

At OPS, we value agility, transparency, and excellence without ego. We move quickly, solve real problems and focus on delivering measurable impact for every client we work with.

Outpace is hiring Product / Vertical Marketing Leads to own positioning, messaging, sales enablement, launch narrative, competitive differentiation, and proof assets for our major business branches and verticals.

This role makes sure each branch has a clear market story and that SDRs, AEs, Sales Engineers, delivery teams, and leadership are selling from the same playbook.

As the business scales, this role will become a dedicated owner for each major vertical or branch, including areas such as ERP, CRM/Salesforce, Notion, PMO/Advisory, Communications, and future service lines.

• Own vertical positioning and messaging for your assigned branch or service line.
• Define ICPs, buyer personas, pain points, buying triggers, objections, and value propositions.
• Create and maintain sales collateral, including pitch decks, one-pagers, battlecards, objection handling, discovery guides, email messaging, and proposal language.
• Partner with Sales Engineers and Delivery to translate real implementation capability into market-facing offers.
• Partner with Content and Customer Proof teams to create case studies, customer stories, proof points, before-and-after narratives, and ROI examples.
• Support launches for new offers, branches, partner plays, acquisitions, and vertical campaigns.
• Run win/loss and field feedback loops with SDRs, AEs, Sales Engineers, RevOps, and delivery teams.
• Maintain competitive intelligence and ensure sales teams understand how to win against relevant alternatives.
• Ensure website, landing page, and campaign messaging is accurate for your assigned vertical.

• Experience in B2B product marketing, vertical marketing, solutions marketing, or sales enablement.
• Strong writing, positioning, and commercial storytelling ability.
• Comfort working with technical or services offerings and translating complexity into simple buyer language.
• Ability to partner tightly with Sales, Delivery, RevOps, and Growth.
• Strong judgment around what sales teams need to create pipeline, advance deals, and win trust with buyers.

• Experience in ERP, CRM/Salesforce, Notion, PMO/advisory, digital transformation, SaaS, or professional services.
• Experience building sales collateral from scratch in a fast-scaling company.
• Comfort using AI tools for research, persona development, content creation, messaging, and collateral production.

• Sales teams actively adopt and use your collateral.
• SDR and AE conversion rates improve in your assigned vertical.
• New SDRs, AEs, and Sales Engineers ramp faster.
• Branch launches are supported by clear, high-quality GTM assets.
• Strong proof assets, case studies, battlecards, and vertical narratives are created and maintained.
• Win rates improve and deal friction is reduced in priority segments.

In your first 90 days, you will:

• Map the current branch narrative, ICP, offers, proof gaps, and sales enablement gaps.
• Create the first complete vertical messaging kit.
• Build the core sales collateral library for your assigned branch.
• Interview Sales, Delivery, existing customers, and leadership to extract proof and differentiation.
• Create the first branch-specific campaign messaging pack with Growth and Marketing Ops.