Global Lead, Client Advocacy in New York, New York at Bazaarvoice
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Job Description
Bazaarvoice is seeking a Global Lead, Client Advocacy to build, nurture, and activate the voices of clients, partners, and industry influencers. This high-visibility role is pivotal in transforming clients into vocal brand advocates, generating authentic social proof, and fostering a strong sense of community among our user base.
Working closely with cross-functional teams, you will strategize, execute, and measure initiatives that amplify client stories, gather actionable insights, and power compelling marketing assets to drive broader sales and business objectives. The ideal candidate brings deep knowledge of current industry trends and a client-centric mindset to build lasting strategic relationships and network effortlessly.
Advocacy Program Management & Insights
Program Strategy: Manage and scale a high-impact global advocacy program using top-tier platforms (e.g., Gainsight, G2, Gartner Peer Insights)
Advocate Activation: Recruit and onboard key clients for high-value advocacy initiatives, including the Client Advisory Board, case studies, and live events
Client Voice & Insights: Capture structured feedback and community trends to help inform Product, Sales, and Client Success strategies
ROI & Impact: Track, analyze, and report advocacy metrics and their direct impact on brand reputation, deal velocity, and revenue generation in partnership with MarketingOps
Community Strategy & Content Execution
Community Growth: Build and execute a B2B community strategy across optimal channels (forums, portals, virtual events) to drive engagement and retention
Storytelling Engine: Partner with Content Marketing to extract client stories and produce video interviews, testimonials, and thought leadership pieces
Events & Facilitation: Host virtual meetups, AMAs, and user groups to encourage peer-to-peer connection and active platform participation
Cross-Functional Alignment
Sales Enablement: Connect Sales teams with referenceable clients and equip them with real-world social proof assets to generate pipeline and close deals faster
Client Success & Campaign Integration: Partner with CS to proactively identify champions and weave client advocacy directly into major marketing launches
Insights, Analytics & Measurement: Identify high-performing clients, and translate performance data into compelling success stories
Experience: 7+ years in B2B SaaS community management, customer marketing, or advocacy programs
Platform Expertise: Hands-on experience with advocacy/community tools (e.g., Gainsight, Salesforce Experience Cloud) and CRM/Marketing suites (Salesforce, HubSpot, Marketo)
Track Record: Proven track record working directly with C-level executives and managing complex stakeholder relationships
Bonus: Experience in the brand, retail, or e-commerce tech space
Knowledge: Expertise in connecting industry trends to brand relevance and product/solutions, including forward-looking understanding of how authentic reviews and other UGC fuels modern AI discovery
Skills: Outstanding storytelling ability, analytical acumen, strong cross-functional leadership, and deep customer empathy
AI-Driven Operations: Experience integrating AI tools and automation to streamline workflows and program management
$148,000 - $157,000 a year