Associate Content Specialist in Ciudad de Guatemala, Guatemala at Randa Corp

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Randa Corp
Ciudad de Guatemala, Guatemala, 01010, Guatemala
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Job Description

At RAA, we trust and believe in our associates to fashion their future.

A global powerhouse with over 100 years of expertise, Randa Apparel & Accessories (RAA) is one of the world’s leading apparel and lifestyle accessories companies, operating a portfolio of 30+ brands across all channels of distribution. RAA produces exceptional products and services, delights our customers, and makes our partners successful. We empower our associates, create growth opportunities at every level, and strive to make RAA the best place to build a career.

Want to work at a diverse, equitable, & inclusive workspace where associates are encouraged to bring their true, authentic selves?

Apply today and fashion your future with RAA.

Position Summary:

This position will be the driver of product focused content creation and growth for our Seasonal Accessories ecommerce businesses (including 1P, DTC and Omnichannel) to drive end consumer conversion. They will execute product setup in a timely and accurate manner, optimize existing product information, identify, and implement content enhancements and support ongoing improvements to the end user experience.  Responsibilities are both tactical and strategic with responsibility over:

  • Set up of all new products/ listing creation within their assigned product categories
  • All image, video, creative content, and copy writing needs for retailer Product Detail Pages (PDP’s) as well as enhanced marketing content (A+)
  • Editorial calendar encompassing all channels and verticals, for all short and long-term objectives

    • Essential Job Functions:

  • Coordinates the development of product content by working in conjunction with the business units to ensure product information is enhanced and optimized to best position product to increase conversion
  • Produces robust product content optimized for search and user experience that is on-brand and consistent in terms of style, quality, and tone of voice for each brand in Randa Apparel and Accessories’ portfolio
  • Responsible for execution and submission of new item set up forms to publish consumer facing product listings across all retailer websites
  • Develops a deep understanding of consumers on each channel to create targeted content addressing their individual needs to drive digital growth and engagement
  • Oversees the day-to-day management and effective merchandising of products on our retail partners’ websites including Amazon, Macys, Target, Kohl’s, Walmart and more
  • Administers site merchandising improvements influenced by SEO research, proper categorization, and structure understanding.
  • Ensures quality assurance of content through review and development process and verifies that it is consistent with business objectives and brand guidelines
  • Conducts audits of existing content to maximize user experience and conversions, ensuring all platforms are used as strategically as possible
  • Edits product content to ensure compliance against brand standards and ensure consistency of product data across product categories
  • Creates compelling A+/Enhanced marketing content as effective, supplemental brand and product storytelling
  • Works closely with creative, sales and marketing teams to monitor performance of custom digital elements and help boost performance.
  • Resolves product listing issues within retail partner's web portals by submitting case tickets and following up.

    • Education/License Requirements:

  • Required: Bachelor’s Degree in Marketing, English, Communications, Fashion, or similar disciplines

    • General Experience Requirements:

  • Required: 1 year of experience in e-commerce, digital marketing/media, communications, or a similar field with editorial and/or business-to-consumer writing experience
  • Preferred: 1-3 years of experience preferred.

    • Skills, Knowledge, Abilities (e.g. software proficiency, language, project management):

  • Strong writing ability and experience with product copy writing
  • Outstanding organizational and cross-functional management skills with extreme attention to detail
  • Experience effectively managing a variety of projects and timelines
  • Experience with Amazon Vendor Central, Walmart Supplier Center, Helium 10, Syndigo
  • Experience with Microsoft Office Programs & Applications including Excel, Powerpoint, Sharepoint, etc.
  • An understanding of graphic applications (Adobe Creative Suite), image/media files, web media/interactive marketing.


    • Core Behavioral Attributes (e.g. Interpersonal and communication skills):

  • Strong interpersonal communication and written skills
  • Ability to work creatively, independently, and collaboratively in a fast-paced environment
  • Ability to prioritize workloads based on business opportunity and set reasonable expectations for task completion
  • Can effectively communicate with various departments across organization as well as external partners
  • Contribute positively to the team dynamic; Self-motivated to support the team

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    Job Location

    Ciudad de Guatemala, Guatemala, 01010, Guatemala

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