Account Director, Digital (Medical Aesthetics) at The BMF Media Group LLC – NEW YORK, New York
The BMF Media Group LLC
NEW YORK, New York, 10003, United States
Posted on
Salary:$105000 - $135000Employment Type:Full-TimeExperience Level:NoneMinimum Education:None
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About This Position
Position Description:
Who we are
BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Este Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines. BMF was most recently honored by Ad Age as a 2023 Small Agency Award winner in the Campaign Of The Year category for its work with CBS.
Who we want
Our agency is seeking a Digital Account Director with a proven track record in the medical aesthetics industry to lead and grow our client partnerships in the aesthetics and wellness space. Youll work directly with leading a medical aesthetics brand to deliver best-in-class digital strategies that increase brand visibility, social media interactions, patient engagement, and revenue. This person will serve as a strategic advisor to our clients and an internal lead across digital strategy, creative, and campaign execution.
What you will do
- Effectively build, manage and own client relationships for all of agencys Digital clients in the medical aesthetics and beauty categories by developing an environment that consistently delivers high-performing, results-driven strategic and creative services
- Lead client partnerships in the medical aesthetics and beauty health space, including but not limited to brands offering injectables, laser treatments, body contouring, skincare, and cosmetic devices
- Develop and execute full-funnel digital marketing strategies tailored to the unique challenges and opportunities of the medical aesthetics category, including DTC lead generation, HCP engagement and education, and localized marketing for practices and med spas
- Serve as the key liaison between clients and internal cross-functional teams (strategy, creative, media, content, performance, and production) to ensure high-quality deliverables, timelines, and business results
- Manage all legal, medical, regulatory reviews to ensure all public facing materials are compliant with FDA and FTC Regulations. Familiarity with Veeva is a plus.
- Guide the development of strategic thinking, creative production and performance reporting according to client needs while supporting agency-side business results and increasing profitability
- Be responsible for the implementation of world-class project management, both internally and externally, that supports always on-time delivery and profitability
- Create and oversee the development of client decks and strategy and program overview documents
- Respond to day-to-day client needs and provide necessary information to all internal and external teams (i.e. production, design, talent, agencies, etc.).
- Leverage a creative and flexible approach to operations that allows you to work nimbly and quickly identify better ways to get things done
- Serve as a hands-on lead in the development of all in-category Digital pitches / proposals and support partner cross-functionally to cross-sell additional BMF engagements
- Stay up to date on trends in aesthetic medicine, emerging devices and technologies, and evolving patient behaviors
- Partner with Resourcing to build world-class teams and scalable, innovative staffing solutions around the world that produce award-winning Digital marketing and have fun doing it
- Manage, develop, and nurture direct reports, as applicable
You must have
- 5-7+ years of proven experience as a Client Relations Director / Manager or Relationship Director / Manager
- A track record of leading high-performing, award-winning Digital Marketing in the medical aesthetics category
- Innovative, creative thinking skills to ensure the organization is providing a cutting-edge client experience
- Superior problem-solving aptitude and the ability to make sound judgment calls
- Superior organizational and time management skills, and ability to meet deadlines
- Excellent communication and negotiation skills
- Experience delivering client-focused solutions
- Proven track record of meeting and exceeding targets
- A client or customer-oriented attitude
- Reliable and self motivated
- Strong computer literacy \
- Calm, polite, and professional attitude
- Ability to speak a second language preferred
Why BMF
Celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. BMFs international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations.
We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And weve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years.
What we offer
- A fast-paced, creative and collaborative environment with supportive leadership.
- A culture that values ideas and innovation from everyone at every level.
- Ongoing professional development and training; we will empower you to take charge of your career path.
- Strong benefits including health and dental and unlimited time off.
- We are an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agencys core DNA.
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Job Location
NEW YORK, New York, 10003, United States
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Job Location
This job is located in the NEW YORK, New York, 10003, United States region.
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