Event & Activations Manager at Steele Brands Management LLC – Wayzata, Minnesota

We are seeking an Events & Activations Manager to lead the development and execution of CRISP & GREEN’s brand experiences across markets. This role will be responsible for bringing the brand to life through wellness-driven events, community activations, and high-impact brand moments—from new store openings to influencer-led experiences and local partnerships.

The ideal candidate is both strategic and highly executional, with the ability to create elevated, on-brand experiences while building scalable programs that can be implemented across markets. This position plays a key role in driving brand awareness, guest engagement, and meaningful community connection.

Key Responsibilities

• Develop and execute a year-round calendar of events and activations aligned with brand and business priorities
• Identify opportunities to bring the brand to life through wellness, movement, and community-driven experiences
• Ensure all activations reflect a premium, cohesive brand experience

• Lead end-to-end planning and execution of all brand events, including:
  • Wellness series events (fitness, recovery, community experiences)
  • Influencer and partnership activations
  • Brand campaigns and key moments
• Oversee all event logistics including planning, staffing, setup, and on-site execution
• Travel to key markets to ensure high-quality, on-brand execution

• Lead planning and execution of grand openings, VIP events, and community activations
• Bring consistency and quality to how the brand shows up in new and existing markets
• Ensure events create strong first impressions and local buzz

• Support and execute local partnerships, brand collaborations, and sampling opportunities
• Build relationships with fitness studios, wellness partners, and community organizations
• Manage gifting and on-site brand integrations to enhance the event experience

• Partner with the Social Media Specialist to ensure strong content capture at all events
• Identify key moments for social storytelling and influencer amplification
• Ensure events translate into high-quality, brand-aligned content

• Manage event budgets, ensuring efficient and effective use of resources
• Oversee relationships with event vendors, production partners, and merchandise suppliers
• Manage ordering and production of event materials and branded merchandise

• Develop and refine event playbooks, toolkits, and SOPs to support execution across markets
• Create repeatable formats for wellness events and community activations
• Ensure consistency while allowing for localized market relevance

• 3+ years of experience in event marketing, brand activations, or community marketing
• Proven ability to plan and execute events across multiple locations or markets
• Strong understanding of brand experience and consumer engagement
• Highly organized with strong project management and communication skills
• Experience working with vendors, partners, and cross-functional teams
• Ability to thrive in a fast-paced, high-growth environment
• Bachelor’s degree in Marketing, Communications, or related field
• Willingness to travel and work evenings/weekends as needed