Director of Marketing at Bubble Down Car Wash – Tampa, Florida

We are a fast-growing, multi-location express car wash brand with serious momentum. We're scaling aggressively, investing heavily in growth, and building something extraordinary. We're ready for a bold marketing leader who thrives on ownership, energy, and results.

This role owns the brand—fully.

You'll shape its voice, protect its integrity, expand its reach, and ensure it shines consistently across every site, campaign, customer interaction, and new launch. You'll drive explosive membership growth, demand performance from every dollar spent, and infuse unstoppable energy into every team and partner you touch.

We're not looking for a behind-the-scenes manager. We're seeking a charismatic, high-octane leader who rallies teams, forges powerhouse vendor relationships, represents the brand with confidence in the industry, and gets everyone genuinely excited about what we're creating—one sparkling car at a time.

What You'll Own

Brand Ownership & Creative Leadership

• Own and evolve the brand across every channel and touchpoint
• Set crystal-clear standards for look, feel, voice, and experience—and enforce them relentlessly
• Serve as the final authority on "on-brand" vs. "off-brand" for campaigns, signage, digital assets, site launches, and beyond
• Direct creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably us

Growth & Go-To-Market Mastery

• Lead full marketing strategy for new site launches—from pre-opening buzz to grand-opening momentum and sustained growth
• Build scalable, repeatable playbooks that make expansion faster, smarter, and more profitable
• Unite paid acquisition, retention efforts, community engagement, and local activations into one cohesive, high-impact direction
• Drive measurable increases in membership sign-ups, average membership term, car counts, and overall revenue

Community Development & Engagement

• Define and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long-term membership/traffic growth
• Develop comprehensive plans and playbooks targeting key segments: schools (athletic sponsorships, fundraisers, student programs), apartments (resident perks, events), dealerships (cross-promotions, referral incentives), charities (fundraising washes, donation drives, partnerships), and other high-impact local opportunities
• Draft clear, repeatable frameworks for partnerships, sponsorships, events, and activations—ensuring alignment with brand standards and business goals
• Oversee consistent, high-quality execution by providing strategic direction, guidelines, and resources to dedicated team members or partners who handle on-the-ground implementation

Performance, Budget & Accountability

• Own the full marketing budget—allocate strategically, track aggressively, and optimize relentlessly for maximum ROI
• Define and champion KPIs tied to core outcomes (CAC, LTV, churn reduction, membership growth, ROI) and review dashboards to drive continuous improvement
• Partner directly with the COO to deliver clear performance insights, hold teams accountable, and turn data into company-wide wins

Customer Service & Review Oversight

• Oversee reputation management across review platforms (Google, Yelp, Facebook, etc.), social mentions, and feedback channels
• Monitor customer satisfaction signals in real time, respond professionally and promptly to reviews (positive and negative), and turn feedback into actionable improvements
• Collaborate with operations and site teams to address service issues quickly, elevate the customer experience, and prevent escalations
• Use review insights and sentiment analysis to inform brand standards, training recommendations, and marketing adjustments that boost happiness and organic positivity

Team & Culture Leadership

• Lead and develop the Performance & Retention Manager (and future team members) with coaching, clear direction, and high expectations
• Cultivate strong, collaborative partnerships with vendors, agencies, and internal ops/site teams
• Create infectious energy and alignment—bring fresh ideas, champion testing, and execute with speed and precision
• Inspire cross-functional teams to think big and move fast as we scale

This is a hands-on leadership role in a high-growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.

We're looking for 5–7+ years of proven, growth-focused marketing leadership, ideally in recurring revenue/subscription models, multi-location retail/service businesses, or high-velocity consumer brands. Deep experience in performance marketing, brand building, community engagement, reputation management, team leadership, and driving measurable results is essential. Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.

If you're ready to step up, truly own a brand, build and lead a winning marketing engine that extends from digital ads to strategic community impact and sparkling customer experiences—this is your shot to make a massive, visible impact.