Vice President of Publisher Acquisition and Growth at Best Version Media – Brookfield, Wisconsin

Overview:

Best Version Media was founded in 2007 and now serves over 1,300 communities across the U.S. and Canada. We connect local businesses to customers with a suite of innovative print and digital solutions. Our print magazines, powered by our advertisers and readers, are tailored to the communities we serve by showcasing local families, nonprofits, events, and more. Our digital advertising works with our print campaigns to build brand awareness and help businesses expand their online reach with local customers. We also offer convenient tools to help businesses manage their online presence and enhance searchability.

Our vision is to unite the hearts and minds of communities – one person, one home, one business at a time. We value family, teamwork, and an open exchange of ideas as we strive to become the best versions of ourselves. Our award-winning culture has been recognized countless times by organizations like Fortune, Glassdoor, Great Place to Work, and more.

Summary:

We are looking for a visionary VP of Publisher Acquisition & Growth to lead, scale, and optimize our Publisher Acquisition Engine—the primary driver of our company's growth. This isn’t a traditional recruiting role; it is a high-stakes growth leadership position. You won’t just be measuring "hires"—you will be measuring market density, launch predictability, and ROI.

As the VP of Publisher Acquisition & Growth, you own the full funnel—from the first marketing touchpoint to the successful launch of a new publication. You will lead a high-performance organization responsible for identifying, attracting, and onboarding the entrepreneurial talent that powers our brand.

You will be the architect of a dual-track (inbound and outbound) system, treated as a measurable, data-driven growth engine. Your goal is simple but ambitious: Increase conversion, reduce cost-per-launch, and scale our national footprint.

Responsibilities:

• Build and manage a diversified acquisition strategy. You will allocate spend based on downstream conversion, unit economics (LTV/CAC), and cost-per-launch.
• Stand up and scale a world-class outbound recruiting team. You’ll define the target market strategy, build the sourcing playbooks, and implement the outreach cadences that deliver a predictable pipeline.
• Design sophisticated nurture systems to improve candidate readiness and yield. Increase conversion from existing demand to reduce reliance on incremental paid spend.
• Ensure corporate recruiting and field operations function as a single, unified system to meet regional growth objectives.
• Optimize inbound, outbound, and referral workflows for efficiency and scalability. Manage acquisition costs and drive automation and technology integration to improve performance.
• Lead a high-performance recruiting organization with clear ownership, dashboards, forecasting, and accountability for results.
• Implement a test & learn program that will rigorously prioritize and measure every change, using automation, AI, and modern tech stacks (ATS/CRM) to drive efficiency.

Skills and Requirements:

• Education: Bachelor’s degree or equivalent experience.
• Has built and scaled high-volume acquisition engines for customer-facing roles (Sales, Franchises, or 1099 talent).
• Strong performance-driven background applying measurement and optimization to the entire talent acquisition pipeline process.
• Strategic, adaptive and problem-solving mindset and strong hands-on orientation ranging from talent acquisition strategy over a 12–18-month period, to ensuring day-to-day issues are addressed and resolved quickly.
• Outstanding team leadership skills to hire, train and drive the success of each team member.

What will make you stand out:

• Experience in franchise, agent, entrepreneurial, or distributed field-sales recruiting environments.
• Expert in leveraging ATS, CRM (HubSpot/Greenhouse), and AI tools to create a competitive advantage.
• Experience in performance marketing or lifecycle automation.
• P&L-style accountability experience with budget and operations orientation, ensuring ROI of the entire acquisition engine.
• Proven ability to architect a modern growth stack, expertly blending AI, social media tools, and robust systems into a seamless, high-performance engine.

If you are ready to take the reins of a national growth engine and leave a lasting mark on the industry, we want to talk to you.