Product Marketing Specialist at TreviPay – Overland Park, Kansas

TreviPay is seeking a creative and self-motivated Product Marketing Specialist to support go-to-market efforts across product, partnership, and client program launches. They will work to ensure messaging alignment, launch readiness, and post-launch performance tracking. This role is ideal for a marketer with approximately three years of experience in product marketing, market research, or a related field, who enjoys working in a cross-functional environment translating complex offerings into compelling narratives.

Key Responsibilities:

1. Launch Support & Execution

• Assist in planning and executing go-to-market strategies for:

• • New product launches

• • Strategic partnership rollouts

• • Client-specific program launches

• Coordinate launch timelines, deliverables, and stakeholder communications.

• Manage the creation of launch assets (e.g., sales enablement materials, one-pagers, presentations, landing pages) by developing clear, actionable briefs for the Content squad and coordinating reviews with internal subject matter experts.

2. Partner Marketing (Channel and Client Partners)

• Support go-to-market and marketing initiatives with strategic partners, including client and channel partners.

• Contribute to partner-related marketing efforts such as:

• • Events and field marketing activities

• • Co-marketing campaigns

• • Content co-creation and shared assets

• Collaborate with the Content, Communications, and Demand Generation squads to support the execution of these initiatives.

• Assist with gathering outside-in insights from partners and the market to help inform future messaging and program strategies.

3. Positioning & Market Insights

• Support product and company positioning by collaborating with internal stakeholders and external partners to refine narratives and ensure alignment across communication channels.

• Conduct research to understand market trends, customer needs, and the competitive landscape.

• Translate insights into actionable recommendations for positioning and differentiation across verticals, personas, and use cases.

4. Cross-Functional Collaboration

• Work closely with Product, Sales, Account Management, and Partnerships teams to gather insights and align on launch goals.

• Partner with the Communications, Content, and Demand Generation squads to ensure cohesive storytelling across channels and formats.

• Create and maintain sales enablement assets to support product and program adoption.

5. Project Management

• Manage multiple concurrent projects with attention to detail and deadlines.

• Use project management tools to track progress and communicate updates.

Preferred Qualifications:

• Approximately 3 years of experience in B2B product marketing, market research, strategic marketing, or related roles.

• Experience with project management tools like Asana, Jira, or similar platforms.

• Experience in fintech, SaaS, or payments is a plus.

• Strong writing and communication skills.

• Comfortable working in a fast-paced, cross-functional environment.