Graphic Designer in Milwaukee, Wisconsin at Lowlands Group

JOB DESCRIPTION: Graphic Designer

Department: Marketing

Location: Milwaukee, WI

Schedule: Full Time

Status: Exempt

Reports to: VP Marketing

Job Summary

The Graphic Designer plays a key role in shaping and executing the visual identity of Lowlands Hospitality and its portfolio of restaurant, beverage, and retail brands. This position is responsible for creating compelling, on-brand creative across digital, social media, email marketing, advertising, merchandise, packaging, and in-store materials. Working closely with the Marketing team, Operations, and Senior Leadership, the Graphic Designer helps bring concepts to life through thoughtful design, engaging storytelling, and trend-forward creative that enhances the guest experience and supports business growth.

Job Duties

• Create and produce visual assets for a multi-brand portfolio including restaurants, beverage brands, retail products, and emerging concepts.
• Design materials for integrated marketing campaigns across digital, social media, email, print, advertising, and in-store channels.
• Collaborate with the social media team to develop engaging, platform-specific creative content.
• Ensure brand consistency across all touchpoints while contributing fresh and innovative design ideas.
• Support new concept launches, menu promotions, seasonal campaigns, and special events through creative design.
• Maintain and organize brand assets, templates, and design files.
• Work closely with Marketing, Operations, and Leadership to translate business objectives into effective visual communications.
• Stay current on design trends, tools, and best practices, bringing new ideas and inspiration to the team.
• Manage multiple design projects simultaneously while meeting deadlines and maintaining a high level of quality.
• Create inclusive and engaging work that resonates with the diverse audiences we serve.

Culture Expectations - Our Code of Culture

• We create gezellig experiences
• We treat each other with respect
• We inspire positivity
• We take initiative
• We act with integrity
• We strive for success

Preferred Qualifications

• 2–5+ years of professional graphic design experience, preferably in hospitality, food & beverage, retail, or lifestyle brands.
• Strong portfolio demonstrating expertise in branding, marketing campaigns, digital design, and print production.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with additional creative tools is a plus.
• Understanding of social media design best practices and digital marketing principles.
• Strong attention to detail, typography, layout, and visual storytelling.
• Ability to manage multiple projects, prioritize effectively, and work in a fast-paced environment.
• Excellent communication and collaboration skills.
• Passion for hospitality, branding, and creating memorable guest experiences through design.