Product Marketing Manager in at TMA Systems

The Company:

TMA Systems (TMA) is a technology company located in Tulsa, Oklahoma. For more than 30 years, TMA has been transforming organizations by providing facility professionals with the most technologically advanced Maintenance Management solutions available.

Utilizing WebTMA, TMA’s flagship solution, organizations can manage their strategic assets throughout their entire lifecycle. Our comprehensive web-based solutions are tailored to a variety of industries that have a desire to effectively streamline maintenance operations. TMA is setting new standards for organizations to account for, maintain, and extend the useful life of their physical assets. In a budget conscious world, TMA provides a solution that will maximize return-on-investment (ROI).

We are a global organization with over 1,500 clients that has developed industry-leading solutions based on what our clients need to be successful. How do we achieve this? We solicit our clients and take the time to understand how our products are used in their business; coupled with a culture that produces world-class people with a client-service mindset. At TMA we realize that success is only possible with team members that share our passion for excellence.

Overview:

The Product Marketing Director will lead go-to-market strategy and execution for a portfolio of products targeting enterprise customers. This role sits at the intersection of product, sales, and marketing, translating product capabilities into compelling value propositions and driving adoption, revenue growth, and market differentiation.

This role owns competitive analysis, positioning, messaging, launches, and enablement across multiple products, ensuring alignment with enterprise buyer needs and sales motions.

Key Responsibilities:

Go-to-Market Strategy & Execution

• Develop, lead and execute GTM cross functional plans for new product launches and ongoing releases (marketing, sales, customer success, partnerships, product)
• Define target segments, buyer personas, and enterprise use cases
• Refine and relaunch existing solutions to monetize and enhance what we currently have in market
• Partner with product management to align roadmap with market needs and GTM priorities
• Drive alignment across regions (Americas, AU/NZ) to ensure consistent execution with local relevance
• Define and track KPIs for GTM effectiveness (pipeline, win rates, deal velocity, adoption)

Positioning & Messaging

• Craft differentiated positioning and value propositions tailored to enterprise buyers
• Translate technical capabilities into business outcomes and ROI narratives by key personas
• Train teams on messaging to help maintain consistent messaging across all channels, products and regions

Sales Enablement

• Equip sales teams with tools, content, and training to effectively sell to enterprise customers
• Develop playbooks, pitch decks, battlecards, and objection-handling frameworks
• Support strategic deals with tailored messaging and competitive insights (tailor regionally)
• Partner closely with sales leadership to refine messaging based on field insights

Customer & Market Insights

• Conduct market research, competitive analysis, and win/loss analysis
• Sit on product CAB and EAB
• Quarterly work with sales, product, and success to develop customer input and listening session to drive strategy and messaging
• Continuously optimize messaging, campaigns, and enablement based on data and feedback
• Monitor industry trends and adjust GTM strategies accordingly
• Maintain and update competitive battle cards, pricing and capabilities comparison and sell against enablement
• Host quarterly review win/loss data and provide insights in GTM meetings

Demand Generation & Campaigns

• Partner with demand generation teams to create campaigns that drive pipeline and revenue
• Ensure alignment between messaging and campaign execution across channels
• Support any marketing programs including by not limited to analyst meetings, tradeshows, customer events/webinars, and media outreach

Qualifications:

• 5 to 10+ years of experience in product marketing, enterprise marketing, or GTM strategy in B2B software
• Excellent communication and cross-functional collaboration skills
• Proven experience supporting complex, multi-product or platform-based offerings
• Strong understanding of enterprise sales cycles and buyer dynamics
• Demonstrated success leading global GTM initiatives
• Exceptional storytelling, positioning, and communication skills
• Analytical and data-driven decision making with ability to simplify complex concepts for a variety of audiences
• Experience partnering with product management and sales leadership

Preferred Qualifications:

• Experience in B2B Saas Software supporting multiple products with different ICPs
• Strong understanding of launch planning and acquisition integration
• Familiarity with healthcare, education and manufacturing industries

Key Metrics for Success:

• Growth in enterprise pipeline and revenue – meet and exceed goals by product and modules
• Improved win rates and reduced sales cycle length
• Increased product adoption and expansion within key accounts
• Strong alignment between product, marketing, and sales teams
• Differentiated market positioning and brand perception

Why work at TMA Systems?