Sales Territory Representative in Denver, Colorado at Creeden & Associates, Inc

Territory Sales Representative

About the Role

Location: Colorado

Role Type: Full-Time, Permanent

Department: National Sales Force (NSF)

Work Environment: Field-Based

Role Purpose: The Territory Sales Representative at Creeden & Associates is responsible for driving sales and brand visibility for leading manufacturers within independent retail hardware stores. This role combines consultative selling, in-store merchandising, and physical resets to optimize product placement and sales. By building strong relationships with store owners and managers, the representative becomes a trusted product expert and brand ambassador for our manufacturer partners. Strategic account management and timely follow-up are key to achieving sales growth and ensuring the success of both retail customers and manufacturer partners.

Main Responsibilities

Sales & Customer Engagement

• Conduct consultative sales presentations to independent hardware retailers, introducing new products, line expansions, and promotional programs.

• Conduct thorough store walks (10-15 minutes) prior to meetings to assess current inventory, available shelf space, and merchandising opportunities.

• Tailor product pitches based on store needs, using both sell sheets and digital tools.

• Maintain preset appointments with key decision-makers.

• Meet or exceed goals for daily store visits (4–6) and in-store presentations (5–7 per store).

• Present all manufacturers or assigned product lines at least once per day, adapting to changes in line priority as directed by management.

Account Management & Reporting

• Establish and maintain strong relationships with store personnel, ensuring ongoing satisfaction and retention.

• Enter sales data, action reports, and customer requests into proprietary CRM tools (OAR) in a timely and accurate manner.

• Maintain current territory account data, including store contact information, visit notes, and presentation tracking.

• Plan store visits at least 10 days in advance (using GPS planner), with clear goals and priorities for each visit.

• Participate in special projects including product surveys, in-store training, or photo documentation.

Trade Show & Event Participation

• Represent Creeden and our manufacturer partners by attending, engaging in, and driving meaningful conversations at customer trade shows, including working booths, showcasing products, and maximizing visibility and sales opportunities.

• Carry out booth setup and tear down for manufacturer displays, ensuring all materials are professionally arranged before the show and properly packed and accounted for after.

Store Resets

• Execute full product resets by following updated planograms or manufacturer guidelines, including physically moving, organizing, and stocking hundreds of SKUs.

Travel Requirements

This position requires approximately 70–80% travel, including in-territory visits to retail stores, attendance at trade shows, and store resets.

• In-territory travel may involve driving up to 6 hours from home and staying overnight in hotels 3–4 nights per week.

• Trade show travel requires flying to other states and being away from home for up to 7 consecutive days, including weekends.

• Store resets may require additional travel, either in-territory or out-of-territory, with overnight stays as needed to complete the merchandising tasks.

About the Team

Function: The National Sales Force serves as the primary interface between Creeden’s manufacturer partners and independent retail hardware stores across the country. Through consultative selling, strategic account management, and in-store merchandising/reset support, the team delivers compelling product presentations, drives execution at the store level, and supports sustained growth for both customers and manufacturers. Each Territory Sales Representative acts as a trusted advisor to customers—helping them optimize product assortments, introduce new programs, and enhance their overall retail success.

You Will Report To: National Sales Manager

Direct Reports: N/A

Key Relationships

• National Sales Manager

• Director of Sales

• Senior Territory Sales Representatives

• Territory Sales Representatives

• Customer Buyer/Manager/Owner

• Manufacturer Partners

• Customer Service Team

• Account Teams

Required Competencies

Customer-Centric Mindset

• Dedicated to understanding customer needs and delivering exceptional service and solutions.

Sales & Communication Skills

• Proven ability to close sales through consultative conversations.

• Strong verbal and written communication with the ability to present professionally in any environment.

Organizational Excellence

• Well-organized with excellent follow-up and time management skills.

• Able to plan travel and appointments effectively, track follow-ups, and manage a high volume of interactions.

Adaptability & Initiative

• Able to work independently in a field-based role and quickly adapt to customer needs, product updates, and shifting priorities.

Physical Stamina & Dexterity

• Comfortable working on your feet all day, often in non-traditional environments (store aisles, back rooms, trade shows).

• Capable of lifting up to 25 pounds independently and up to 100 pounds with assistance.

• Capable of lifting, bending, kneeling, squatting, reaching, and climbing ladders as needed for store resets and trade show set up/tear down.

• Use hand and power tools, as needed, during trade shows or store resets.

• Able to maintain productivity during repetitive physical tasks.

Technical Proficiency

• Proficient in Microsoft Office (Word, Excel, PowerPoint).

• Comfortable using mobile devices (phone/tablet) for photos, digital forms, and presentations.

• Able to quickly learn and navigate proprietary CRM and sales systems.

Continuous Improvement

• Embraces a mindset of growth and learning; always looking for ways to enhance personal performance, sales results, and service delivery.

• Open to coaching, feedback, and change, with a strong desire to improve both process and outcomes for customers and manufacturers.

Professionalism & Integrity

• Projects a polished, professional image aligned with Creeden's values.

• Upholds high ethical standards and business integrity at all times.

Qualifications & Skills

• Bachelor’s Degree or equivalent work experience in sales, marketing, or a related field (preferred but not required).

• Minimum of 3-5 years of sales experience, preferably in retail, field sales, or a related industry.

• Valid Driver’s License with an acceptable driving record, as travel is required for this role.

• Proven ability to manage a sales territory with a demonstrated track record of meeting or exceeding sales goals.

About Creeden

For over 45 years, Creeden has been one of the leading sales & marketing firms in the Home Improvement Industry proudly representing some of the most powerful brands with the world’s largest retail, industrial and e-commerce customers. Creeden provides exceptional value in all sales & marketing activities to grow our manufacturer & retail partner’s business through field sales, trade show support, headquarter programs and relationship management.

www.creeden.com

E-Verify

Creeden & Associates participates in E-Verify to confirm work authorization.

For more information about E-Verify, please visit www.e-verify.gov.