Performance Marketing Specialist in Atlanta, Georgia at Legacy Franchise Concepts, LP

SWTHZ (swthz.com) is the fastest-growing multi-unit brand in wellness, with 100+ open locations nationwide. We're the leading luxury boutique contrast therapy studio, offering private suites with infrared sauna, cold plunge, and vitamin C showers — and we're just getting started. International expansion is on the horizon, and the people joining us now grow with us.

About the role

• We're looking for a Performance Marketing Specialist who loves living inside ad platforms, obsesses over the numbers, and gets genuinely excited when a campaign crushes its CPA target. You'll work alongside our Performance Marketing Manager and play a hands-on role in the campaigns that fill our studios with members.

What you'll do

• Run the campaigns. Set up, launch, and manage paid ads across Google, Meta, TikTok, YouTube, and affiliate platforms — from targeting and bidding to creative trafficking and budget pacing.
• Watch the numbers like a hawk. Monitor daily performance, catch anomalies early, and flag anything that needs attention — ROAS, CPA, CTR, CVR, and cost-per-booking are your daily language.
• Keep creative moving. Coordinate intake of ad assets, write briefs, make sure everything is on-spec and on-brand before it goes live. You're the link between creative and the platform.
• Run the tests. Set up A/B and audience experiments, track results, and share learnings with the team so we keep getting smarter every sprint.
• Build the reports. Pull weekly and monthly performance data, maintain dashboards and trackers, and help reconcile spend against budgets — accuracy matters here.
• Support local launches. Help set up geo-targeted campaigns for individual studio locations, coordinate around grand openings, seasonal promos, and local market moments.
• Keep it compliant. Make sure every live ad aligns with SWTHZ brand standards and platform policies. Catch disapprovals fast and help resolve them.

Qualifications

• 1–3 years in paid digital marketing. You've run or supported campaigns in Meta Ads Manager or Google Ads and have the reps to show for it.
• You sweat the details. Budgets reconcile. Ad specs are checked. Campaign names follow the convention. You don't let things slip.
• KPIs are your comfort zone. ROAS, CPA, CTR, CVR — you know what they mean, when they're off, and what to do about it.
• You're a team player. You communicate clearly, ask good questions, and thrive when supporting a larger strategy rather than flying solo.
• Wellness or franchise experience? Bonus points — but a passion for the space and the drive to learn will get you far here.
• Comfortable in the tools. Google Analytics, Meta Business Suite, Excel or Google Sheets — you work in these without needing a tutorial.