Marketing Manager in Scottsdale, Arizona at 52TEN

Job Title: Marketing Manager
Location: Remote
Compensation: $78,000-$90,000

About the Firm
52TEN is an established private investment firm, based in Scottsdale, Arizona, specializing in the acquisition and reposition of manufactured housing communities. As one of the top 100 community owners in America, 52TEN is recognized for its innovative approach and commitment to delivering the best experience in the industry to its employees, residents, investors, and vendors.

About the Role
As 52TEN continues to grow, we are seeking a Marketing Manager to lead day-to-day marketing execution across the company. This high-impact, strategic, and operational role will drive lead flow, engagement, and occupancy support across our properties while ensuring marketing efforts are aligned, measurable, and continuously improving.

Reporting to the Director of Marketing, this person will also help implement the corporate marketing plan across the capital and acquisitions arms of the business. Responsibilities include content creation, copywriting, graphic design, campaign execution, vendor management, HubSpot, email marketing, and social media scheduling. The Marketing Manager will serve as the primary marketing contact for Property Managers and oversee the work of a part-time Digital Marketing Specialist.

The ideal candidate brings a balance of strategy, execution, and leadership—someone who can think big, operate independently, and ensure consistent, high-quality output across all marketing channels.

Why Work With 52TEN?
At 52TEN, we lead with culture—because we believe it’s one of the most defining aspects of our success. We’re a fast-paced, goal-oriented company that runs on the Entrepreneurial Operating System (EOS), but we also know that work should complement your life, not consume it. As a fully remote team, we offer the freedom, flexibility, and autonomy to do meaningful work while making more time for what matters most to you.

While each team member brings unique skills and responsibilities, collaboration is at the heart of everything we do. We rally around shared goals, support one another, and strive to deliver the best experience—for our investors, our partners, and our team.

What Makes 52TEN Different?

• The Best Experience – We don’t just focus on delivering exceptional experiences for our residents, investors, and vendors—we believe it starts within our team. At 52TEN, we strive for excellence in every interaction, celebrating wins, offering support, and ensuring everyone feels valued.
• True Remote Work Perks – Say goodbye to commutes and micromanagement. At 52TEN, you have the freedom to take ownership over your schedule and the ability to do your best work from anywhere.
• A World-Class Team – We build a team of high-performing, growth-minded individuals who genuinely care about lifting each other up. Every day is an opportunity to grow together, share knowledge, and push for excellence. Our culture of support ensures that you’re always surrounded by top-tier talent with a shared vision.

Do the Following Things Sound Like You?

• You always do the right thing—even when no one’s watching—and you earn trust by being honest, ethical, and transparent.
• You bring structure to chaos—planning, prioritizing, and executing with intention and clarity.
• You hold yourself to high standards and take pride in producing polished, professional work—every single time.
• You’re energized by your work and bring a contagious can-do attitude to each project you touch.
• You notice the little things others miss, and your attention to detail keeps campaigns running smoothly.
• You’re proactive—you don’t wait to be asked, and you’re constantly thinking about how to improve results.
• You learn fast, adapt quickly, and thrive in a fast-paced, ever-changing digital environment.
• You consistently deliver high-quality work—even under pressure or tight deadlines.
• You care deeply about doing excellent work and being someone your team can always rely on.

If this describes you, you’re absolutely in the right place! Here are the key responsibilities and qualifications of our next Marketing Manager.

Key Responsibilities

Marketing Strategy & Performance Ownership

• Own marketing performance across 52TEN’s property portfolio, including lead flow, engagement, and occupancy support
• Establish, track, and report on KPIs across websites, listings, social media, email, and other marketing channels
• Deliver weekly performance reporting with clear insights and optimization recommendations

Content & Social Media Management

• Plan and manage social media content calendars for all properties
• Schedule and publish content across all platforms
• Set and achieve goals for account growth and engagement
• Support execution of the corporate marketing plan, including content development, campaigns, and social media scheduling
• Repurpose approved messaging across email, social media, presentations, landing pages, and supporting materials

Brand, Messaging & Creative Direction

• Build fluency in 52TEN’s investment strategy, industry terminology, investor audience, and brand voice
• Maintain consistency in brand standards, messaging, and voice across all marketing channels
• Support the development, editing, formatting, and distribution of capital and acquisitions content
• Create corporate and property-level marketing assets, including decks, one-pagers, presentations, and digital graphics
• Build and maintain a centralized library of approved templates and branded assets

Property & Stakeholder Support

• Serve as the primary marketing contact for Property Managers
• Respond to requests within one business day and complete 95% of standard requests within three business days
• Prioritize and manage incoming marketing requests, communicating timelines and next steps clearly
• Provide Property Managers with the tools and marketing support needed to drive property performance

Digital Presence Management

• Oversee all property WordPress websites, including quarterly audits and ongoing updates
• Optimize websites, listings, and content for SEO, GEO, conversion, and user experience
• Publish approved blogs, articles, and press releases on the 52TEN website
• Maintain and optimize Google Business Profiles, Yelp listings, and other local digital platforms

Email Marketing & CRM Ownership

• Own day-to-day HubSpot administration and campaign execution
• Build, schedule, test, and deploy email campaigns
• Manage segmentation, lists, workflows, forms, landing pages, and campaign tracking
• Maintain database health through regular audits, hygiene, and process improvements

Vendor & Asset Management

• Coordinate external vendors, including photography, videography, signage, printing, advertising, and web support
• Develop clear scopes, briefs, timelines, and quality expectations
• Oversee asset creation, organization, and quality control
• Manage the development and quality of digital advertising creative

Team Leadership

• Direct and quality-control the work of the part-time Digital Marketing Specialist
• Provide clear priorities, briefs, deadlines, feedback, and performance expectations
• Ensure delegated work is completed accurately, on time, and to brand standards

Operational Excellence

• Digitally onboard/offboard properties within 14 business days
• Own and complete EOS quarterly rocks related to marketing
• Build repeatable processes, document workflows, and identify opportunities to improve efficiency and execution

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field—or equivalent hands-on experience
• 5+ years of experience in marketing, preferably in multi-location, real estate, or service-based businesses
• Proven experience owning marketing performance, including setting KPIs, tracking results, and optimizing campaigns across multiple channels
• Strong experience with CRMs such as HubSpot, including audience segmentation, email marketing, and campaign execution
• Working knowledge of WordPress and experience managing and optimizing website content
• Familiarity with core marketing tools and platforms (Meta Business Suite, Google Business, Yelp, etc.); ability to direct creative work using tools like Adobe Creative Suite or Canva
• Strong analytical mindset, with the ability to interpret data, generate insights, and drive continuous improvement
• Experience managing multiple stakeholders and priorities, with the ability to balance responsiveness with strategic focus
• Demonstrated leadership or project ownership experience, including directing internal or external resources
• Excellent written and verbal communication skills, with the ability to maintain consistent brand voice and messaging
• Ability to learn complex subject matter and translate approved technical or industry-specific content into clear, polished marketing materials.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment and takes full ownership of outcomes
• Proactive and solutions-oriented, with a continuous improvement mindset
  

Compensation and Benefits

• Base Salary: $78,000 - $90,000
• Performance-based bonus tied to KPI achievement
• 3 weeks (15 days) of PTO in your first year of employment
• Company paid holidays
• Group medical, dental, vision, and life insurance
• Technology reimbursements
• Remote position with work flexibility

Who We Are at 52TEN

• A high-performing team with the agility of a boutique company and the capability of a large one
• Forward-thinking and tech-savvy, always seeking smarter ways to work
• Deeply collaborative—both at our communities and across the company
• Committed to investing in our people, equipping you with the tools to thrive in your role and grow beyond it

Who We’re Not

• We’re not stuck in old ways of thinking or focused only on the bottom line
• We don’t forget that we’re people first—with families, ambitions, and values
• We don’t shy away from challenges or growth—we welcome them
• We don’t avoid accountability or repeat mistakes—we learn and evolve
• We don’t operate in silos—we win as one team

Work Environment & Equal Opportunity
This is a remote role that requires extended periods of sitting, working on a computer, and communicating via video and digital platforms. The ability to manage multiple tasks, meet deadlines, and maintain attention to detail in a fast-paced environment is essential.

52TEN is committed to building a diverse and inclusive team and is proud to be an Equal Opportunity Employer. We do not discriminate based on any protected status under applicable law. We also provide reasonable accommodations for qualified individuals with disabilities. If you require accommodations during the application or employment process, please let us know.

If this sounds like the right fit for you, we’d love to hear from you. Thanks for considering 52TEN on your career journey!